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How to Make and Utilize PDF Files

More and more businesses are relying on PDF files to transfer company documents and to send camera-ready artwork to printers. Here is what you need to know to open a PDF file, to create a PDF file, and other ways to utilize PDF files in your business.

Adobe Acrobat
Adobe Acrobat is a software package that converts just about any type of file into a PDF (portable document format) file. The PDF file format is the most reliable, efficient way to share documents across platforms --Windows, Macintosh, or UNIX. The layout, content, fonts and graphics in your file are preserved and can be viewed and printed. To view and print PDF files you will need the free Adobe Acrobat "Reader" software. You can download this program from www.Adobe.com.

Professional Page Layout Programs vs. Word Processing Programs
Professional page layout programs such as Adobe PageMaker, In-Design, and Quark Xpress are designed for creating documents for commercial printing. They have the capability to handle fonts, graphics, color separations and other essential pre-press operations. By contrast, word processing programs such as Microsoft Word are designed to perform in the office setting and fall short in providing the pre-press features. However, you can use Adobe Acrobat software to convert a black and white Microsoft Word file into a pre-press compatible PDF file.

Creating a PDF File for Your Printer*
To create a PDF file of your document (i.e.: the interior pages of your book) for offset printing, you will need to purchase the Adobe Acrobat software program that includes the "Distiller" module for approximately $250. You will also need to get the "job options" file from your book printer, and drop it into the Distiller "settings" folder. This tiny file has all your printer’s technical specifications for printing the job at his/her plant. First, convert your document into a "postscript" file, embedding all fonts and images at high resolution. Then, launch the Adobe Acrobat software, and under "job options" select your printer’s company name. Select the postscript document you just made, and the Distiller software will convert it into a PDF file. Any errors that may occur will appear in an alert window at this point. Always print a final proof from this PDF file to check for possible missing fonts and other errors. Send this proof with your PDF file to your printer. Be aware that printers will charge a fee to fix your file and may add a surcharge for PDF files made from Microsoft Word documents.

Helpful Tips
If you have imported graphics be sure your photos are 300 DPI and in the TIF or EPS file format. All line art needs to be 1200 DPI. Don’t use the "style palette" to create fonts that you don’t have (ie.: if you have the Times font, but not the Times Bold font, don’t make your font simulate Times Bold by choosing the "Bold" in the style palette). Stay with B&W for text and graphics if you are doing your page layout in Microsoft Word. Use a professional page layout program to make color files for offset printing. Bleeds require extra steps, so please request the complete step-by-step instructions listed at the end of this article. Note: Only twenty percent of pre-press service providers and printers know how to work with PDF files. Research printing companies to find one that you are comfortable with and has good technical support. If you feel overwhelmed with the technical aspects of this process, seek the help of a graphic designer. A designer can format your raw word processing files, provide professional-looking graphics for the book interior and cover, and save you lots of time and money.

Creating a PDF File for the Web
The plug-in called "PDF Writer," included in Microsoft Word 2000 for Windows program is a limited version of Acrobat Distiller. Do not use this to make a PDF file for your printer. PDF Writer is fine for creating B&W or color PDF files for the web or for files opened and printed on personal computers. PDF Writer files can be part of your web site, (as a downloadable document), an email attachment, an ebook, or an on-line fill-in form.

To receive a free PDF document that provides step-by-step instructions for creating PDF files, please send an email to karen@macgraphics.net.

*The word "printer" in this article refers to a professional printing company.

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