August 2010
My team has just completed a series of projects for our new client, author and speaker Bill Young. The posted portfolio samples and case study information show you how we created a new brand and worked together to keep the graphics consistent throughout his website, book covers, CD label and stationery items.
An accomplished business and community leader, Bill Young has created and sold businesses, is spearheading efforts to raise millions of dollars to fund a healthcare start-up company, and has led teams of volunteers to raise millions for Denver-based charities.
Given his expertise in raising funds for non-profit organizations and start-up businesses, Bill decided to create a consulting and speaking business to share his fundraising expertise and generate revenue. To launch his new business venture, he turned to our team for help. Here’s how we did it:
First, Patrice Rhoades-Baum teamed with Bill to clarify his new company’s services, target audience, their challenges and needs, and Bill’s top benefit message. They selected a new domain name:
Next Patrice wrote his taglines and website copy. His tagline reflects both the value he provides and the benefits his clients receive:
Inspiring you to raise more funds & achieve your vision
In addition, she created a longer “descriptive tagline,” which also serves as Bill’s elevator pitch:
Inspiring entrepreneurs and not-for-profit leaders to create relationships, raise more funds, and build a great organization.
After creating this brand foundation, our team tackled multiple projects simultaneously. Lauren Klopfenstein designed his logo and website. Kerrie Lian also created his CD label, two book covers and interiors. I designed the business cards, letterhead and envelopes. Please note, the images below are not actual size.
Bill is ecstatic about the results. This marketing and collateral package creates a solid foundation – truly a launchpad – for his new business. “Your team was fantastic,” Bill says. “Your process made it easy for me to connect my new brand, content, and service options, keeping all assets consistent. More important, this will help me create revenue.”
Logo with Tagline:
Business Card Front:
Business Card Back:
Website Home Page:
First Book Cover:
Second Book Cover:
CD Label:
Letterhead:
Envelope:
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Karen Saunders is the author of Turn Eye Appeal into Buy Appeal: How to easily transform your marketing pieces into dazzling, persuasive sales tools! Learn more about her book and get free instant access to her eCourse: 5 Deadly Design Mistakes that Could Kill a Sale and How to Avoid Them, and audio class: Put the Bling Into Your Brand” at www.macgraphics.net/
Tags: Branding Your Business