Archive for the ‘Book Covers’ Category

How Color Can Add “Zing” to Your Design and “Ka-Ching” to your Sales

Friday, December 30th, 2011

How Color Can Add “Zing” to Your Design and “Ka-Ching” to your Sales

January  2012

Vibrant colors add an exciting dimension to your marketing materials, but no one has to tell you 4-color graphics cost a lot more to print than black and white or 2-color graphics. How do you determine when it’s cost effective to go the distance and get full color?

In my experience, items such as book covers and video/audio/CD packages need to sell themselves on appearance alone. Often impulse buys, these items merit vibrant colors and attention-grabbing graphics or they fade away on the sellers’ shelves. By a phenomenally higher percentage, buyers are more likely to purchase books with a professionally designed, full-color cover than with an amateur cover that has only one or two colors.

For author Lin McNeil, I designed the second edition of her 7 Keys book cover using fresh graphics and full-color printing. Notice how the full-color cover jumps off the page compared with the original two-color version.

Before

After

When a portrait makes up the central graphic element in your piece, you want it to evoke a warm, personable feeling from the natural flesh tones of a full-color original photo. Add to that a colorful garment and action pose. Together, these color elements draw attention to the photo, which is what you want!

In Diane Sieg’s flyer, notice how her personality comes alive with the use of full color. As a result, the most important graphic element—her colorful fun portrait—becomes the focal point of the page.

Before

After

I recommend cutting back to 2-color graphics for your printed stationery and newsletters. That way, you can save your money for full-color printing on projects that demand more pizzazz—those have to jump off the sellers’ shelves.

Eye-Popping Tip: Printing full-color graphics on a traditional offset press becomes cost-effective in quantities above 1000. In many cases, a quantity of 500 usually costs only $30 less than a 1000. Why? Because the printer’s set-up charges make up most of the initial cost.

Want an alternative to offset printing? Consider opting for digital printing or color copies for quantities below 500. Color copies are priced per page without an initial set-up charge. Do your research and determine where the price break is for the quantity you want to print. That will help you decide which option to choose.

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Karen Saunders is the owner of MacGraphics Services, a unique graphic design firm for today’s entrepreneur. Get your copy of her free audio: Put the Bling Into Your Brand and free eCourse: 5 Deadly Design Mistakes that Could Kill a Sale and How to Avoid Them by visiting http://www.macgraphics.net/FreeStuff.php You can also contact her at 888-796-7300, or Karen@macgraphics.net.

What are Your Options for Binding Books and Other Materials?

Wednesday, September 28th, 2011

October 2011

What are Your Options for Binding Books and Other Materials?

Just as you have many choices for printers, paper, and folding, you’ll find lots of options for binding your projects, too. Each binding method has a specific benefit, whether it’s low cost, durability, or the ability to lie flat when open. Be sure to ask your printer for advice on choosing the appropriate binding for your project.

Here are some of the most common binding methods and applications for each of them.

Case Bound (Hard Cover)

You would likely choose this kind of binding for reference books, archival materials, textbooks, children’s books, and gift books.

With case bound binding, the signatures of paper (usually one signature is 32 pages) are glued together, then glued to a gauze strip. After that, the entire book block is glued with end sheets onto hard covers. For added durability, the signatures can be sewn together first, allowing the book to lie flatter than a perfect bound book (see on the next page) but not as flat as Wire-O® or spiral bound books (see on the following pages). The spine of the book can be squared or rounded depending on the equipment that the case binder has. Notice it has hinges (grooves) along the edges of the cover near the spine.

Some hard covers feature printed artwork laminated to the boards. Others can have dust covers, which are the paper “jackets” you see on books. Those books with dust covers usually have a cloth covering on the boards. Alternatively, they could have paper covers that look like cloth, but are less expensive. The title of the book may be foil stamped onto the spine and/or front cover.

Perfect Bound (Soft Cover)

Most commonly used for paperback books and documents, soft covers are bound in a similar way as hard cover books. Perfect binding is also used to bind novels, annual reports, and self-help books.

With this type, after the signatures are gathered, the spine is ground to create a rough surface and then glued to a paper cover. For added durability, the spine can be notched (cut with v-shaped slits), allowing more surface for glue. This is called notch-perfect binding. While the glue is still hot, the paper cover gets wrapped around the spine. Alternatively, you can ask to have the signatures sewn instead of glued. The sewn option allows the book to open somewhat flat, though not as much as other kinds of bindings.

Otabind or Lay Flat

Otabind or Lay Flat binding is frequently used for technical manuals, directories, cookbooks, and reference books. In this type of binding, the signatures are gathered and glue is applied to the spine, then the book block is capped covering only the glue. The capping is side glued and a cover is applied, adhering only to the side glue and detached from the spine. This particular process was patented, but the patent has expired, which is why you’ll hear the term “Lay Flat” binding more often than Otabind.

Its advantage is in its name; a book with Lay Flat binding opens completely. You’ll find it’s much easier to use a cookbook that lies flat on a counter than one you have to hold in your hands to read.

Spiral Bound

You’ll find that spiral binding is well suited for short prints runs of reports, brochures, presentation materials, workbooks, and manuals.

With this type of binding, the cover and interior pages are punched with holes through which a single plastic or wire spiral is inserted. You’ll find the plastic spirals available in many colors and wire spirals mostly available in black. This versatile, inexpensive binding allows the pages to lie flat, although they may not align exactly. Beware: The ends of the spiral can snag fabric and other things.

Wire-O® Binding

Used for reference manuals, address books, cookbooks, and journals, this type of versatile, durable binding will allow the pages to lie perfectly flat on a counter or table.

With this type, the cover and interior pages are punched with holes through which a double looped wire is inserted. Why a double looped wire? Because it allows for nearly perfect alignment between pages. Ask your designer or printer for additional variations available.

Saddle Stitched

Used on thin booklets, brochures, newsletters, and catalogs, saddle stitching is among the most widely used and inexpensive kinds of binding available.

With this type of binding, the signatures are all gathered and folded together. Then they are placed over a “saddle” and stapled along the spine. The book lies relatively flat, but it doesn’t have a spine and may not last under heavy use. Quick to assemble, saddle stitching can accommodate gate folds and foldouts.

If your document is thicker than a quarter of an inch, you likely won’t be able to use this style of binding.

Side Stitched

Also a fast, easy, and inexpensive type of binding, side stitching requires a minimum of a one-inch margin on the spine side. It’s commonly used for digitally produced documents, manuals, and large brochures.

With this type of binding, the loose pages and cover are stitched together with staples on the outside of the book block. The cover can be two sheets or one sheet wrapped around the spine. It won’t allow the pages to lie flat and thickness of the document is limited.

From these choices, it becomes clear that various applications call for different kinds of bindings. Ask your printer for the kind best recommended for your project.

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Karen Saunders is the owner of MacGraphics Services, a unique graphic design firm for today’s entrepreneur. Get your copy of her free audio: Put the Bling Into Your Brand and free eCourse: 5 Deadly Design Mistakes that Could Kill a Sale and How to Avoid Them by visiting http://www.macgraphics.net/FreeStuff.php You can also contact her at 888-796-7300, or Karen@macgraphics.net.

2011 Colorado Independent Publishers Association EVVY Book Awards

Monday, March 21st, 2011

My client Mike Gannon took home 3rd Place in the Inspirational and Memoir categories for his book If These Ears Could Sing at the 2011 Colorado Independent Publishers Association EVVY Book Awards banquet last night. Melanie Mulhall edited the book, Kerrie Lian designed the interior and I designed the cover. Mike Gannon and Jeri Costa flew in from Reston, Virginia to attend the banquet last night. We had a fabulous time supporting and cheering on Mike as well as Melanie, who took home a 1st Place Editing Tech Award for Called: Women Hear the Voice of the Divine by  Gretchen Kloten Minney. Congratulations to all the winners!

Me, Jeri, Mike, Melanie

www.OfficialLawOfAttraction.com

The Yellow Brick Road Map to the Book Production Process

Saturday, January 1st, 2011

January 2011

The Yellow Brick Road Map to the Book Production Process

Are you publishing your first book? Congratulations! Would you like a road map to show you the steps to go from manuscript to a professional, printed book or ebook listed on Amazon?
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Over the years of designing books for independent publishers I’ve recognized first-time publishers could use a quick reference guide on time frames, tasks they are responsible for, and how to work with contractors such as editors, designers and printers.
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I created an easy-to-follow 10-page guide with checklists of action items, standard time frames, an overview of the design process, and where to obtain important items (such as ISBN and LCCN numbers) on the Internet.

This guide will help you become familiar with your role as the general contractor; what to do yourself, and when you should consider hiring a subcontractor. I also have links to important websites you need to access during the publishing process.

Learn how to save time and money, in what order to do certain tasks, what to avoid, and what you absolutely must never forget to do if you want a professional book.

For a limited time only, The Yellow Brick Road Map to the Book Publishing Process is only $10.
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You can purchase and immediately download the PDF file from my website. Just click this link:
and scroll down the page until you see this Yellow Brick Road Map graphic:
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Karen Saunders is the author of  Turn Eye Appeal into Buy Appeal: How to easily transform your marketing pieces into dazzling, persuasive sales tools! Learn more about her book and get free instant access to her eCourse: 5 Deadly Design Mistakes that Could Kill a Sale and How to Avoid Them, and audio class: 
Put the Bling Into Your Brand at www.macgraphics.net/

Branding, Website and Book Covers: Tying It All Together

Wednesday, July 28th, 2010

August 2010

My team has just completed a series of projects for our new client, author and speaker Bill Young. The posted portfolio samples and case study information show you how we created a new brand and worked together to keep the graphics consistent throughout his website, book covers, CD label and stationery items.

An accomplished business and community leader, Bill Young has created and sold businesses, is spearheading efforts to raise millions of dollars to fund a healthcare start-up company, and has led teams of volunteers to raise millions for Denver-based charities.

Given his expertise in raising funds for non-profit organizations and start-up businesses, Bill decided to create a consulting and speaking business to share his fundraising expertise and generate revenue. To launch his new business venture, he turned to our team for help. Here’s how we did it:

First, Patrice Rhoades-Baum teamed with Bill to clarify his new company’s services, target audience, their challenges and needs, and Bill’s top benefit message. They selected a new domain name:

BillYoungInspires.com

Next Patrice wrote his taglines and website copy. His tagline reflects both the value he provides and the benefits his clients receive:

Inspiring you to raise more funds & achieve your vision

In addition, she created a longer “descriptive tagline,” which also serves as Bill’s elevator pitch:

Inspiring entrepreneurs and not-for-profit leaders to create relationships, raise more funds, and build a great organization.

After creating this brand foundation, our team tackled multiple projects simultaneously. Lauren Klopfenstein designed his logo and website. Kerrie Lian also created his CD label, two book covers and interiors. I designed the business cards, letterhead and envelopes. Please note, the images below are not actual size.

Bill is ecstatic about the results. This marketing and collateral package creates a solid foundation – truly a launchpad – for his new business. “Your team was fantastic,” Bill says. “Your process made it easy for me to connect my new brand, content, and service options, keeping all assets consistent. More important, this will help me create revenue.”


Logo with Tagline:


Business Card Front:

Business Card Back:

Website Home Page:

First Book Cover:


Second Book Cover:


CD Label:


Letterhead:

Envelope:

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Karen Saunders is the author of  Turn Eye Appeal into Buy Appeal: How to easily transform your marketing pieces into dazzling, persuasive sales tools! Learn more about her book and get free instant access to her eCourse:
5 Deadly Design Mistakes that Could Kill a Sale and How to Avoid Them, and audio class:
Put the Bling Into Your Brand” at www.macgraphics.net/