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		<title>26 Essential Items for a Professional Speaker&#8217;s Carry-On Bag</title>
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		<pubDate>Sun, 29 Jan 2012 19:32:50 +0000</pubDate>
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		<description><![CDATA[Be a Prepared Speaker with this List of Must-Have Items February  2012 Over the years, I&#8217;ve done some public speaking, mainly to position myself as an expert in my field. In that time I&#8217;ve been exposed to a variety of challenging situations that required on-the-spot creativity and preparedness. Murphy&#8217;s Law comes into play with technical difficulties, [...]]]></description>
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<p><a href="http://www.macgraphics.net/blog/wp-content/uploads/2010/03/gibmasthead.0.jpg"><img title="gibmasthead.0" src="http://www.macgraphics.net/blog/wp-content/uploads/2010/03/gibmasthead.0.jpg" alt="" width="400" height="75" /></a></p>
<h4><strong>Be a Prepared Speaker with this List of Must-Have Items</strong></h4>
<p>February  2012</p>
<p><a href="http://www.macgraphics.net/blog/wp-content/uploads/2011/09/Casebound.jpg"></a></p>
<p style="text-align: left;"><a href="http://www.macgraphics.net/blog/wp-content/uploads/2012/01/Orvel-Ray-Wilson-CSP.-200-X-157.jpg"></a>Over the years, I&#8217;ve done some public speaking, mainly to position myself as an expert in my field. In that time I&#8217;ve been exposed to a variety of challenging situations that required on-the-spot creativity and preparedness. Murphy&#8217;s Law comes into play with technical difficulties, poor time management by meeting planners and just plain bad luck. At times I wondered how to make the most of a dire situation and still deliver a professional presentation.</p>
<p style="text-align: left;">Orvel Ray Wilson has put together a list of items a speaker must have to prepare for the inevitable. He has graciously allowed me to share it with you. Orvel has made a name for himself as a speaker with his <em>Guerrilla Selling</em> series and now is coaching speakers. He&#8217;s worked with a several of my clients, helping them launch products and keynote speaking careers. Make his list a part of your speaking preparedness routine, and you may save the day for yourself or someone else!</p>
<h4>26 Essential Items for a Professional Speaker&#8217;s Carry-On Bag</h4>
<p><span style="font-family: Arial;">by</span> Orvel Ray Wilson, CSP</p>
<p style="text-align: left;"><span style="font-weight: normal;">After 30 years as a Professional Speaker, I presented a two-day <em>Guerrilla Selling</em> seminar recently in Nairobi, Kenya, where I was reminded of the importance of being self-sufficient on the road. Africa is like a whole other country, and it&#8217;s hard to find stuff. The same could be said of Lincoln, Nebraska. Every Professional speaker should take responsibility for their own comfort and equipment, and always be prepared for the inevitable catastrophe.</span></p>
<p style="text-align: left;"><strong>The Professional Speaker&#8217;s Gig bag should contain:</strong></p>
<ol style="text-align: left;">
<li>Your laptop computer</li>
<li>A dedicated power supply that      stays in your bag.  (I recommend the universal Targus      AC70U.)  Leave the factory version at your desk. That way      you’ll never make the mistake of forgetting to pack it. And you won&#8217;t be      too disappointed when you leave the universal one behind at a venue. You can always get another at Staples.</li>
<li>Your own PowerPoint      controller (I highly recommend the Logitech Professional Presenter R800, which includes a green laser and a cool      timer that vibrates to tell you when to shut the hell up.)</li>
<li>A small portable mouse (a      cheap one works fine; you won’t be using it that much.)</li>
<li>Copy of your install disk for      Microsoft Office for when you’re sitting in a FedEx Kinko’s at 2:00 AM and      need that obscure printer driver.</li>
<li>A 4 gig flash drive for      backing up your presentation, and another for using sneakernet to      transport it between platforms. Better still, carry an extra      backup in your pocket or purse. It will save your show when your      laptop dies or is stolen out of the meeting room while you pee.</li>
<li>Portable travel alarm clock      with a display that you can read from across the stage. (Try the free      iPhone app NightTime for its big red-number display.)</li>
<li>Portable digital thermometer,      to settle the argument between the hotel engineer and the whining guest      who insists it’s too cold.</li>
<li>Fully loaded iPod, with      royalty-free music that you can play during walk-in and breaks in your      program, plus news podcasts, a movie and a favorite TV show or two.</li>
<li>iPod/iPhone USB connector      cord and AC adapter/charger</li>
<li>A spare pair of Apple earbuds      so you can listen on the plane</li>
<li>A stereo 1/8&#8243; (mini)      phone to 2 mono 1/4&#8243; phone send return (insert) cable so you can      plug the iPod directly into the sound system (write it down and ask the geek      at Radio Shack).</li>
<li>Noise canceling headphones (I      highly recommend the Bose      Quiet Comfort 15&#8242;s. They sound great, and are a great comfort      when stuck on a plane next to the inconsolably crying baby.)</li>
<li>Three or four spare AAA      batteries to power your remote and headphones.</li>
<li>Package of 2 spare Duracell      12V batteries for the wireless mics, even when the hotel supplies them.      When they go dead, it’s always in the middle of your show.</li>
<li>Package of Halls Honey Lemon      Cough Drops (the Cherry ones make your tongue look weird)</li>
<li>Pack of chewable Pepto Bismo      tablets</li>
<li>Package of Imodium AD (for      when the Pepto Bismo doesn’t help)</li>
<li>Melatonin tablets. The      absolute best herbal remedy for jet lag. Take two an hour or two      before sleepytime.</li>
<li>Blindfold (for airplane      sleepytime. Also handy for terminating unwanted conversations with      annoying seatmates.) You can buy them in most airport shops, but they hand      these out free in first class, so ask the cabin crew for one on your next      long haul.</li>
<li>Copy of your room setup      instructions. The hotel will have lost the one you sent ahead. Trust me on      this. And carry a version in Spanish, for when you’re working in a Latin      American city like Los Angeles or Miami.</li>
<li>Copy of your standard      introduction, printed in 24 point type. Your introducer will have      forgotten the one you sent ahead. Trust me on this too.</li>
<li>Color copy of your passport      (and applicable visas)</li>
<li>Color copy of your drivers      license (enlarged 2x)</li>
<li>A crisp $100 bill (series      2000 or later; some overseas hotels won’t accept the older ones). Hide it      in a zippered pocket of your computer bag. This can bail you out of a lot      of trouble almost anywhere in the world.</li>
<li>$100 in 20s for tipping the      hotel housemen when you have ask them to reset the whole meeting room      classroom style instead of rounds.</li>
</ol>
<p style="text-align: left;">All this, and more, fits neatly in my IBM Thinkpad&#8217;s little backback. Not only has it saved my skin, but it&#8217;s rescued more than my share of other speakers as well.</p>
<p style="text-align: left;"><strong><a href="http://www.macgraphics.net/blog/wp-content/uploads/2012/01/Orvel-Ray-Wilson-CSP.-200-X-157.jpg"><img class="alignleft size-thumbnail wp-image-990" title="Orvel Ray Wilson CSP. 200 X 157" src="http://www.macgraphics.net/blog/wp-content/uploads/2012/01/Orvel-Ray-Wilson-CSP.-200-X-157-150x150.jpg" alt="" width="150" height="150" /></a>Orvel Ray Wilson, CSP</strong> is a 30 year veteran of the platform, award-winning international speaker, and co-author of the legendary Guerrilla Selling series.  Call him at 800-247-9145. Visit his website: <a href="http://www.guerrillagroup.com/" target="_blank">The Guerrilla Group.</a></p>
<p>&#8212;&#8212;&#8212;&#8212;&#8212;&#8211;</p>
<p style="text-align: left;">Karen Saunders is the owner of MacGraphics Services, a unique graphic design firm for today’s entrepreneur. Get your copy of her free audio: Put the Bling Into Your Brand and free eCourse: 5 Deadly Design Mistakes that Could Kill a Sale and How to Avoid Them by visiting <span style="text-decoration: underline;"><a href="http://www.macgraphics.net/FreeStuff.php">http://www.macgraphics.net/FreeStuff.php</a> </span>You can also contact her at 888-796-7300, or <a href="mailto:Karen@macgraphics.net">Karen@macgraphics.net</a>.</p>
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		<title>How Color Can Add “Zing” to Your Design and &#8220;Ka-Ching&#8221; to your Sales</title>
		<link>http://www.macgraphics.net/blog/2011/12/30/color-add-zing-design/</link>
		<comments>http://www.macgraphics.net/blog/2011/12/30/color-add-zing-design/#comments</comments>
		<pubDate>Fri, 30 Dec 2011 08:30:55 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Book Covers]]></category>
		<category><![CDATA[Color]]></category>
		<category><![CDATA[One Sheet]]></category>
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		<category><![CDATA[Book Cover Design]]></category>
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		<category><![CDATA[printing]]></category>
		<category><![CDATA[speaker one sheet]]></category>

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		<description><![CDATA[How Color Can Add “Zing” to Your Design and &#8220;Ka-Ching&#8221; to your Sales January  2012 Vibrant colors add an exciting dimension to your marketing materials, but no one has to tell you 4-color graphics cost a lot more to print than black and white or 2-color graphics. How do you determine when it’s cost effective [...]]]></description>
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<h3 style="text-align: left;">How Color Can Add “Zing” to Your Design and &#8220;Ka-Ching&#8221; to your Sales</h3>
<p style="text-align: left;">January  2012</p>
<p><a href="http://www.macgraphics.net/blog/wp-content/uploads/2011/09/Casebound.jpg"></a></p>
<p style="text-align: left;">Vibrant colors add an exciting dimension to your marketing materials, but no one has to tell you 4-color graphics cost a lot more to print than black and white or 2-color graphics. How do you determine when it’s cost effective to go the distance and get full color?</p>
<p style="text-align: left;">In my experience, items such as book covers and video/audio/CD packages need to sell themselves on appearance alone. Often impulse buys, these items merit vibrant colors and attention-grabbing graphics or they fade away on the sellers’ shelves. By a phenomenally higher percentage, buyers are more likely to purchase books with a professionally designed, full-color cover than with an amateur cover that has only one or two colors.</p>
<p style="text-align: left;">For author Lin McNeil, I designed the second edition of her <em><strong>7 Keys</strong></em> book cover using fresh graphics and full-color printing. Notice how the full-color cover jumps off the page compared with the original two-color version.</p>
<h3 style="text-align: left;">Before</h3>
<p style="text-align: center;"><a href="http://www.macgraphics.net/blog/wp-content/uploads/2011/12/LinFirstBookSm.jpg"><img class="aligncenter size-medium wp-image-975" title="LinFirstBookSm" src="http://www.macgraphics.net/blog/wp-content/uploads/2011/12/LinFirstBookSm-195x300.jpg" alt="" width="195" height="300" /></a></p>
<h3 style="text-align: center;">After</h3>
<p><a href="http://www.macgraphics.net/blog/wp-content/uploads/2011/12/Lins-BOOK-COVERsmall.jpg"><img class="aligncenter size-medium wp-image-977" title="Lins BOOK COVERsmall" src="http://www.macgraphics.net/blog/wp-content/uploads/2011/12/Lins-BOOK-COVERsmall-201x300.jpg" alt="" width="201" height="300" /></a></p>
<p style="text-align: left;">When a portrait makes up the central graphic element in your piece, you want it to evoke a warm, personable feeling from the natural flesh tones of a full-color original photo. Add to that a colorful garment and action pose. Together, these color elements draw attention to the photo, which is what you want!</p>
<p style="text-align: left;">In Diane Sieg’s flyer, notice how her personality comes alive with the use of full color. As a result, the most important graphic element—her colorful fun portrait—becomes the focal point of the page.</p>
<h3 style="text-align: left;">Before</h3>
<p><a href="http://www.macgraphics.net/blog/wp-content/uploads/2011/12/SiegBW.jpg"><img class="aligncenter size-medium wp-image-978" title="SiegB&amp;W" src="http://www.macgraphics.net/blog/wp-content/uploads/2011/12/SiegBW-231x300.jpg" alt="" width="231" height="300" /></a></p>
<h3 style="text-align: center;">After</h3>
<p><a href="http://www.macgraphics.net/blog/wp-content/uploads/2011/12/SiegOnesheetcolor.jpg"><img class="aligncenter size-medium wp-image-979" title="SiegOnesheetcolor" src="http://www.macgraphics.net/blog/wp-content/uploads/2011/12/SiegOnesheetcolor-231x300.jpg" alt="" width="231" height="300" /></a></p>
<p style="text-align: left;">I recommend cutting back to 2-color graphics for your printed stationery and newsletters. That way, you can save your money for full-color printing on projects that demand more pizzazz—those have to jump off the sellers’ shelves.</p>
<p style="text-align: left;"><strong><a href="http://www.macgraphics.net/blog/wp-content/uploads/2011/08/SmallEyeRevised.jpg"><img class="alignleft size-full wp-image-878" title="SmallEyeRevised" src="http://www.macgraphics.net/blog/wp-content/uploads/2011/08/SmallEyeRevised.jpg" alt="" width="49" height="48" /></a>Eye-Popping Tip: </strong><em>Printing full-color graphics on a traditional offset press becomes cost-effective in quantities above 1000. In many cases, a quantity of 500 usually costs only $30 less than a 1000. Why? Because the printer’s set-up charges make up most of the initial cost.</em></p>
<p style="text-align: left;">Want an alternative to offset printing? Consider opting for digital printing or color copies for quantities below 500. Color copies are priced per page without an initial set-up charge. Do your research and determine where the price break is for the quantity you want to print. That will help you decide which option to choose.</p>
<p style="text-align: left;">&#8212;&#8212;&#8212;&#8212;&#8212;&#8211;</p>
<p style="text-align: left;">Karen Saunders is the owner of MacGraphics Services, a unique graphic design firm for today’s entrepreneur. Get your copy of her free audio: <strong>Put the Bling Into Your Brand and free eCourse: 5 Deadly Design Mistakes that Could Kill a Sale and How to Avoid Them </strong>by visiting <span style="text-decoration: underline;"><a href="http://www.macgraphics.net/FreeStuff.php">http://www.macgraphics.net/FreeStuff.php</a> </span>You can also contact her at 888-796-7300, or <a href="mailto:Karen@macgraphics.net">Karen@macgraphics.net</a>.</p>
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		<title>Do your marketing tools focus on YOU or your PROSPECTS? Take a quick quiz!</title>
		<link>http://www.macgraphics.net/blog/2011/11/29/962/</link>
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		<pubDate>Tue, 29 Nov 2011 02:45:12 +0000</pubDate>
		<dc:creator>admin</dc:creator>
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		<description><![CDATA[December 2011 A client pointed out that the projects my team and I create – websites, one-sheets, and other marketing tools – successfully “encapsulate” what the target audience really wants; they don’t simply describe the product or service being sold. In other words, the copy focuses on the benefits and results the target audience receives. [...]]]></description>
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<p>December 2011<a href="http://www.macgraphics.net/blog/wp-content/uploads/2011/09/Casebound.jpg"></a></p>
<p style="text-align: left;"><span style="font-weight: normal;"><em>A client pointed out that the projects my team and I create – websites, one-sheets, and other marketing tools – successfully “encapsulate” what the target audience really wants; they don’t simply describe the product or service being sold. In other words, the copy focuses on the benefits and results the target audience receives. I asked my team member Patrice Rhoades-Baum to address this idea. Patrice is a marketing consultant specializing in branding for solopreneurs and micro-businesses, and she’s an expert copywriter for websites and one-sheets.</em></span></p>
<h3 style="text-align: left;"><strong>Do your marketing tools focus on YOU or your PROSPECTS? Take a quick quiz!</strong></h3>
<p style="text-align: left;">By Patrice Rhoades-Baum</p>
<p><a href="http://www.macgraphics.net/blog/wp-content/uploads/2011/11/Patrice-Rhoades-Baum.jpg"><img class="alignleft size-full wp-image-963" title="Patrice-Rhoades-Baum" src="http://www.macgraphics.net/blog/wp-content/uploads/2011/11/Patrice-Rhoades-Baum.jpg" alt="" width="134" height="188" /></a></p>
<p style="text-align: left;">Decades ago, I learned this marketing maxim: <em>Your customers are always listening to radio station WIFM: What’s In it For Me?</em> It’s a well-worn phrase, but it’s right on the money.</p>
<p style="text-align: left;">Throughout my 30-year marketing career, I’ve held onto this adage like a touchstone in a pocket. Why? Because WIFM reminds me to focus on the prospects and their needs or challenges. WIFM reminds me to look for the top benefit or result that prospects receive, whether I’m branding a client’s business or writing copy for websites and one-sheets.</p>
<p style="text-align: left;"><strong>Remember: It’s about THEM. It’s not about you.</strong></p>
<p style="text-align: left;">Weirdly, the key messages in your brand, on your website, and in your marketing tools shouldn’t place the emphasis on you, your services, or your products. Instead, the focus should be on the prospects’ needs and how your services and products meet those needs. For many solopreneurs, this is a 180-degree shift in thinking.</p>
<p style="text-align: left;"><strong>Why is benefit-driven copy important?</strong></p>
<p style="text-align: left;">Copy that clearly states the top, resonating benefit helps prospects quickly connect the dots and answer their key question: “What’s in it for me?”</p>
<p style="text-align: left;"><strong>Example 1: </strong>Let’s say a corporate manager seeks a teambuilding expert, visits a consultant’s website, and sees this tagline: <em>“We Are the Teambuilding Experts.”</em> The prospect’s response: “Hmm, I know what this business offers, but can this consultant successfully address my challenge? I need to spend more time at this website – or go to another website.”</p>
<p style="text-align: left;"><strong>Example 2: </strong>The manager visits another consultant’s website and sees this tagline: <em>“Create a Dynamic, Inspired Team of Leaders.”</em> The prospect’s response: “I’ve landed at the right place! This consultant gets my immediate need – and my long-term goal. I’d like to learn more.”</p>
<p style="text-align: left;"><strong>Is your marketing copy YOU-focused? Take a quick quiz!</strong></p>
<p style="text-align: left;">Go to your website and print out your Services page (or your Home page, a landing page, or an article you’ve written). Now follow these two steps:</p>
<ol style="text-align: left;">
<li>Circle      the words <em>we</em> and <em>our</em> in red, count them, and write      down the number.</li>
<li>Circle      the words <em>you</em> and <em>your </em>in blue, count them, and write      down the number.</li>
</ol>
<p style="text-align: left;">How did you do? Ideally, the words <em>you</em> and <em>your</em> appear more frequently than the words <em>we </em>and<em> our</em>. If not, rework sentences to shift the focus to the prospect.</p>
<p style="text-align: left;">Here’s an example:</p>
<ul style="text-align: left;">
<li><strong>WE-focused</strong>: We have provided      reliable, award-winning products since 2003. Plus, we offer our customers      24&#215;7 customer service.</li>
<li><strong>YOU-focused</strong>: Since 2003, customers      like you have turned to us for reliable, award-winning products. Plus, if      you need assistance, our 24&#215;7 customer-service reps are here to help you.</li>
</ul>
<p style="text-align: left;">With benefit-driven marketing tools, your prospects will instantly grasp the top benefit without puzzling out “how does this relate to me?” And they can immediately answer their key question: “What’s in it for me?”</p>
<p style="text-align: left;"><strong>About Patrice Rhoades-Baum, Branding &amp; Website Expert</strong></p>
<p style="text-align: left;"><em>Specializing in Small-Biz Branding and Expert Copywriting for Websites and One-Sheets</em></p>
<p style="text-align: left;">Backed by 30 years of strategic marketing communications, Patrice teams with professional speakers, authors, and consultants to clarify their brand and write copy for their new website and one-sheet. An expert copywriter, Patrice has been published in <em>Fortune</em> magazine. She is creator of the forthcoming product <em>Nail Your Brand: A 5-Step System to Brand Your Business</em>. Learn more at <a href="http://www.brandingandwebsites.com">www.BrandingAndWebsites.com.</a></p>
<p style="text-align: left;">&#8212;&#8212;&#8212;&#8212;&#8212;&#8211;</p>
<p style="text-align: left;">Karen Saunders is the owner of MacGraphics Services, a unique graphic design firm for today’s entrepreneur. Get your copy of her free audio: Put the Bling Into Your Brand and free eCourse: 5 Deadly Design Mistakes that Could Kill a Sale and How to Avoid Them by visiting <span style="text-decoration: underline;"><a href="http://www.macgraphics.net/FreeStuff.php">http://www.macgraphics.net/FreeStuff.php</a> </span>You can also contact her at 888-796-7300, or <a href="mailto:Karen@macgraphics.net">Karen@macgraphics.net</a>.</p>
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		<title>Common Acronyms Used in Publishing, Printing, Design and Graphics</title>
		<link>http://www.macgraphics.net/blog/2011/10/25/948/</link>
		<comments>http://www.macgraphics.net/blog/2011/10/25/948/#comments</comments>
		<pubDate>Tue, 25 Oct 2011 23:18:33 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Book Publishing]]></category>
		<category><![CDATA[CMYK]]></category>
		<category><![CDATA[Color]]></category>
		<category><![CDATA[File Formats]]></category>
		<category><![CDATA[Graphics for Offset Printing]]></category>
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		<category><![CDATA[ISBN]]></category>
		<category><![CDATA[LCCN]]></category>
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		<description><![CDATA[November 2011 Common Acronyms Used in Publishing, Printing, Design and Graphics Are you stumped by new acronyms that have suddenly as popped up and become part of the current lexicon in the publishing, marketing or advertising arenas? I’ve notice new acronyms are born whenever there is a new leap in technology, such as the emerging [...]]]></description>
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<p><a href="http://www.macgraphics.net/blog/wp-content/uploads/2010/03/gibmasthead.0.jpg"><img title="gibmasthead.0" src="http://www.macgraphics.net/blog/wp-content/uploads/2010/03/gibmasthead.0.jpg" alt="" width="400" height="75" /></a></p>
<p>November 2011<a href="http://www.macgraphics.net/blog/wp-content/uploads/2011/09/Casebound.jpg"></a></p>
<h3 style="text-align: left;">Common Acronyms Used in Publishing, Printing, Design and Graphics</h3>
<p style="text-align: left;">Are you stumped by new acronyms that have suddenly as popped up and become part of the current lexicon in the publishing, marketing or advertising arenas? I’ve notice new acronyms are born whenever there is a new leap in technology, such as the emerging field of ebook publishing. Here are definitions of some common and newly coined acronyms you’ll be sure to hear about, if you haven’t already.</p>
<p style="text-align: left;"><strong>AI — Adobe Illustrator</strong></p>
<p style="text-align: left;">A vector-based graphic file format developed by Adobe.</p>
<p style="text-align: left;"><strong>BMP — Bitmap</strong></p>
<p style="text-align: left;">A raster-based file format.</p>
<p style="text-align: left;"><strong>CMYK— Cyan-Magenta-Yellow-Black</strong></p>
<p style="text-align: left;">A four-ink color system used by printers to print full color images. This is “process color” printing.</p>
<p style="text-align: left;"><strong>CTP — Computer to Plate</strong></p>
<p style="text-align: left;">A technology used in the printing industry. A desktop-published document is imaged directly onto a computer plate, skipping the film negative state.</p>
<p style="text-align: left;"><strong>DPI — Dots Per Inch</strong></p>
<p style="text-align: left;">A measurement for gauging resolution in printing. In printing it refers to the number of dots placed in a line within one linear inch in a halftone image.</p>
<p style="text-align: left;"><strong>DRM — Digital Rights Management</strong></p>
<p style="text-align: left;">A proprietary file encryption that helps publishers limit the illegal sale of copyrighted books.</p>
<p style="text-align: left;"><strong>EBOOK —  Electronic Book</strong></p>
<p style="text-align: left;">A book in electronic form. Ebook files have file extensions of .mobi, .prc, .pdf, or .epub.</p>
<p style="text-align: left;"><strong>EPS — Encapsulated PostScript</strong></p>
<p style="text-align: left;">A graphics file format developed by Adobe.</p>
<p style="text-align: left;"><strong>EPUB — Electronic Publishing</strong></p>
<p style="text-align: left;">A file format for electronic books and Web publishing. The Apple ipad tablet with the ibookstore app, the Sony Nook, and the Adobe Digital Editions application all use this format to open ebooks.</p>
<p style="text-align: left;"><strong>FTP — File Transfer Protocol</strong></p>
<p style="text-align: left;">A standard network protocol used to transfer files from one server to another over the Internet. Very efficient and fast.</p>
<p style="text-align: left;"><strong>GIF — Graphics Interchange Format</strong></p>
<p style="text-align: left;">A file format developed by CompuServe and is used for bitmap images used on the Internet.</p>
<p style="text-align: left;"><strong>HTML — HyperText Markup Language</strong></p>
<p style="text-align: left;">Standard coding protocol used for formatting and displaying text and graphics on the Internet. This language is used in formatting ebooks now too.</p>
<p style="text-align: left;"><strong>ISBN — International Standard Book Number</strong></p>
<p style="text-align: left;">A unique 13-digit book identifier. Publishers purchase a separate ISBN number from Bowker.com for each book and every format of that book.</p>
<p style="text-align: left;"><strong>ISSN — International Standard Serial Number</strong></p>
<p style="text-align: left;">An 8-digit unique identifier for a printed or electronic periodical publication.</p>
<p style="text-align: left;"><strong>JPG — Joint Photographic Experts Group</strong></p>
<p style="text-align: left;">A file format was developed by the this group to standardize compressed graphics files. Often used for images on the Internet, photos and large graphics.</p>
<p style="text-align: left;"><strong>LCCN — Library of Congress Control Number</strong></p>
<p style="text-align: left;">A serially based system for numbering catalog records (books) in the Library of Congress.</p>
<p style="text-align: left;"><strong>MOBI — Mobipocket</strong></p>
<p style="text-align: left;">A file format for ebooks used on the Amazon Kindle, Mobipocket Reader and other ereader devices.</p>
<p style="text-align: left;"><strong>OCR — Optical Character Recognition</strong></p>
<p style="text-align: left;">Software that scans images of handwritten or typed words and translates them into editable text. It is widely used to convert printed books and other large documents into electronic formats.</p>
<p style="text-align: left;"><strong>PDF — Portable Document Language</strong></p>
<p style="text-align: left;">A versatile file format allows you to view the document on a variety of platforms (Macintosh, PC, UNIX, etc) using the free Adobe Acrobat reader.</p>
<p style="text-align: left;"><strong>PHP — Hypertext Preprocessor</strong></p>
<p style="text-align: left;">A scripting language used to create dynamic web pages</p>
<p style="text-align: left;"><strong>PMS — Pantone Matching System</strong></p>
<p style="text-align: left;">A proprietary color ink system by Pantone. These premixed spot colors are used in the printing industry.</p>
<p style="text-align: left;"><strong>PNG — Portable Network Graphic</strong>s</p>
<p style="text-align: left;">A file format for bitmap images that incorporates compression. It was created to replace the GIF format for Internet graphics and photos.</p>
<p style="text-align: left;"><strong>POD — Print on Demand</strong></p>
<p style="text-align: left;">A printing technology that allows individual books to be printed one at a time, as they are ordered.</p>
<p style="text-align: left;"><strong>PPC —  Pay Per Click</strong></p>
<p style="text-align: left;">An Internet advertising model to direct traffic to websites. The advertisers pay the publisher (i.e. Amazon) each time the ad is clicked.</p>
<p style="text-align: left;"><strong>PPI — Pixels per inch</strong></p>
<p style="text-align: left;">A measurement for gauging resolution in video or printing. In video it refers to spacing between the red, green and blue dots and in printing, it’s the number of pixels that appear in one inch.</p>
<p style="text-align: left;"><strong>PRC —  Palm Resource Code</strong></p>
<p style="text-align: left;">An alternate file format for ebook documents used on Amazon Kindle, Mobipocket Reader and other ereader devices.</p>
<p style="text-align: left;"><strong>QR Code — Quick Response Code</strong></p>
<p style="text-align: left;">A square matrix barcode made up of little black and white squares. You’ll see them printed on products, marketing pieces and ads. When you use your smart phone to scan them, you’ll be taken to a website where a video or more information about the product or service is found.</p>
<p style="text-align: left;"><strong>RSS — Resource Description Framework (RDF) Site Summary</strong></p>
<p style="text-align: left;">A family of web feed formats to publish updated works such as blogs, audios and videos.</p>
<p style="text-align: left;"><strong>SEM — Search Engine Marketing</strong></p>
<p style="text-align: left;">A form of Internet marketing that promotes web page visibility in search engine results.</p>
<p style="text-align: left;"><strong>SEO — Search engine Optimization</strong></p>
<p style="text-align: left;">The process of improving a webpage rank with search engines such as Google.</p>
<p style="text-align: left;"><strong>TIF — Tagged Image File</strong></p>
<p style="text-align: left;">A format for raster-based images such as photos.</p>
<p style="text-align: left;"><strong>URL ­ — Uniform Resource Locator</strong></p>
<p style="text-align: left;">The address of a particular file or page on the Internet. It usually begins with <a href="http://www">http://www</a> as in: <a href="http://www.macgraphics.net">http://www.macgraphics.net</a></p>
<p style="text-align: left;"><strong>XTML — Extensible HyperText Markup Language</strong></p>
<p style="text-align: left;">An update of HTML which works as well or better than HTML, but has certain additional requirements in coding.</p>
<p style="text-align: left;"><strong>FROYO — Frozen Yogurt</strong></p>
<p style="text-align: left;">Just seeing if you’ve read through the whole list!</p>
<p style="text-align: left;">&#8212;&#8212;&#8212;&#8212;&#8212;&#8211;</p>
<p style="text-align: left;">Karen Saunders is the owner of MacGraphics Services, a unique graphic design firm for today’s entrepreneur. Get your copy of her free audio: Put the Bling Into Your Brand and free eCourse: 5 Deadly Design Mistakes that Could Kill a Sale and How to Avoid Them by visiting <span style="text-decoration: underline;"><a href="http://www.macgraphics.net/FreeStuff.php">http://www.macgraphics.net/FreeStuff.php</a> </span>You can also contact her at 888-796-7300, or <a href="mailto:Karen@macgraphics.net">Karen@macgraphics.net</a>.</p>
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		<title>What are Your Options for Binding Books and Other Materials?</title>
		<link>http://www.macgraphics.net/blog/2011/09/28/902/</link>
		<comments>http://www.macgraphics.net/blog/2011/09/28/902/#comments</comments>
		<pubDate>Wed, 28 Sep 2011 23:47:42 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Book Covers]]></category>
		<category><![CDATA[Book binding]]></category>
		<category><![CDATA[book binding]]></category>
		<category><![CDATA[case bound]]></category>
		<category><![CDATA[lay flat binding]]></category>
		<category><![CDATA[Otabind]]></category>
		<category><![CDATA[perfect bound]]></category>
		<category><![CDATA[saddle stitched]]></category>
		<category><![CDATA[side stitched]]></category>
		<category><![CDATA[spiral bound]]></category>
		<category><![CDATA[wire o binding]]></category>

		<guid isPermaLink="false">http://www.macgraphics.net/blog/?p=902</guid>
		<description><![CDATA[October 2011 What are Your Options for Binding Books and Other Materials? Just as you have many choices for printers, paper, and folding, you’ll find lots of options for binding your projects, too. Each binding method has a specific benefit, whether it’s low cost, durability, or the ability to lie flat when open. Be sure [...]]]></description>
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<p><a href="http://www.macgraphics.net/blog/wp-content/uploads/2010/03/gibmasthead.0.jpg"><img title="gibmasthead.0" src="http://www.macgraphics.net/blog/wp-content/uploads/2010/03/gibmasthead.0.jpg" alt="" width="400" height="75" /></a></p>
<p style="text-align: left;">October 2011<a href="http://www.macgraphics.net/blog/wp-content/uploads/2011/09/Casebound.jpg"></a></p>
<h3>What are Your Options for Binding Books and Other Materials?</h3>
<p style="text-align: left;">Just as you have many choices for printers, paper, and folding, you’ll find lots of options for binding your projects, too. Each binding method has a specific benefit, whether it’s low cost, durability, or the ability to lie flat when open. Be sure to ask your printer for advice on choosing the appropriate binding for your project.</p>
<p style="text-align: left;">Here are some of the most common binding methods and applications for each of them.</p>
<p style="text-align: left;"><strong>Case Bound (Hard Cover)</strong></p>
<p style="text-align: left;">You would likely choose this kind of binding for reference books, archival materials, textbooks, children’s books, and gift books.</p>
<p style="text-align: left;">With case bound binding, the signatures of paper (usually one signature is 32 pages) are glued together, then glued to a gauze strip. After that, the entire book block is glued with end sheets onto hard covers. For added durability, the signatures can be sewn together first, allowing the book to lie flatter than a perfect bound book (see on the next page) but not as flat as Wire-O® or spiral bound books (see on the following pages). The spine of the book can be squared or rounded depending on the equipment that the case binder has. Notice it has hinges (grooves) along the edges of the cover near the spine.</p>
<p style="text-align: left;">Some hard covers feature printed artwork laminated to the boards. Others can have dust covers, which are the paper “jackets” you see on books. Those books with dust covers usually have a cloth covering on the boards. Alternatively, they could have paper covers that look like cloth, but are less expensive. The title of the book may be foil stamped onto the spine and/or front cover.</p>
<p style="text-align: left;"><a href="http://www.macgraphics.net/blog/wp-content/uploads/2011/09/Casebound.jpg"><img class="aligncenter size-large wp-image-908" title="Casebound" src="http://www.macgraphics.net/blog/wp-content/uploads/2011/09/Casebound-1024x581.jpg" alt="" width="450" height="255" /></a></p>
<p><strong>Perfect Bound (Soft Cover)</strong></p>
<p style="text-align: left;">Most commonly used for paperback books and documents, soft covers are bound in a similar way as hard cover books. Perfect binding is also used to bind novels, annual reports, and self-help books.</p>
<p style="text-align: left;">With this type, after the signatures are gathered, the spine is ground to create a rough surface and then glued to a paper cover. For added durability, the spine can be notched (cut with v-shaped slits), allowing more surface for glue. This is called notch-perfect binding. While the glue is still hot, the paper cover gets wrapped around the spine. Alternatively, you can ask to have the signatures sewn instead of glued. The sewn option allows the book to open somewhat flat, though not as much as other kinds of bindings.</p>
<p style="text-align: left;"><a href="http://www.macgraphics.net/blog/wp-content/uploads/2011/09/Perfect-bound.jpg"><img class="aligncenter size-medium wp-image-910" title="Perfect bound" src="http://www.macgraphics.net/blog/wp-content/uploads/2011/09/Perfect-bound-241x300.jpg" alt="" width="241" height="300" /></a></p>
<p><strong>Otabind or Lay Flat</strong></p>
<p style="text-align: left;">Otabind or Lay Flat binding is frequently used for technical manuals, directories, cookbooks, and reference books. In this type of binding, the signatures are gathered and glue is applied to the spine, then the book block is capped covering only the glue. The capping is side glued and a cover is applied, adhering only to the side glue and detached from the spine. This particular process was patented, but the patent has expired, which is why you’ll hear the term “Lay Flat” binding more often than Otabind.</p>
<p style="text-align: left;">Its advantage is in its name; a book with Lay Flat binding opens completely. You’ll find it’s much easier to use a cookbook that lies flat on a counter than one you have to hold in your hands to read.</p>
<p style="text-align: left;"><a href="http://www.macgraphics.net/blog/wp-content/uploads/2011/09/lay-flat1.jpg"><img class="aligncenter size-medium wp-image-909" title="lay flat" src="http://www.macgraphics.net/blog/wp-content/uploads/2011/09/lay-flat1-269x300.jpg" alt="" width="269" height="300" /></a></p>
<p><strong>Spiral Bound</strong></p>
<p style="text-align: left;">You’ll find that spiral binding is well suited for short prints runs of reports, brochures, presentation materials, workbooks, and manuals.</p>
<p style="text-align: left;">With this type of binding, the cover and interior pages are punched with holes through which a single plastic or wire spiral is inserted. You’ll find the plastic spirals available in many colors and wire spirals mostly available in black. This versatile, inexpensive binding allows the pages to lie flat, although they may not align exactly. Beware: The ends of the spiral can snag fabric and other things.</p>
<p style="text-align: left;"><a href="http://www.macgraphics.net/blog/wp-content/uploads/2011/09/spiral.jpg"><img class="aligncenter size-medium wp-image-913" title="spiral" src="http://www.macgraphics.net/blog/wp-content/uploads/2011/09/spiral-239x300.jpg" alt="" width="239" height="300" /></a></p>
<p><strong> Wire-O</strong><strong>®</strong><strong> Binding</strong></p>
<p style="text-align: left;">Used for reference manuals, address books, cookbooks, and journals, this type of versatile, durable binding will allow the pages to lie perfectly flat on a counter or table.</p>
<p style="text-align: left;">With this type, the cover and interior pages are punched with holes through which a double looped wire is inserted. Why a double looped wire? Because it allows for nearly perfect alignment between pages. Ask your designer or printer for additional variations available.</p>
<p style="text-align: left;"><a href="http://www.macgraphics.net/blog/wp-content/uploads/2011/09/wireo1.jpg"><img class="aligncenter size-medium wp-image-906" title="wireo" src="http://www.macgraphics.net/blog/wp-content/uploads/2011/09/wireo1-300x228.jpg" alt="" width="300" height="228" /></a></p>
<p><strong>Saddle Stitched</strong></p>
<p style="text-align: left;">Used on thin booklets, brochures, newsletters, and catalogs, saddle stitching is among the most widely used and inexpensive kinds of binding available.</p>
<p style="text-align: left;">With this type of binding, the signatures are all gathered and folded together. Then they are placed over a “saddle” and stapled along the spine. The book lies relatively flat, but it doesn’t have a spine and may not last under heavy use. Quick to assemble, saddle stitching can accommodate gate folds and foldouts.</p>
<p>If your document is thicker than a quarter of an inch, you likely won’t be able to use this style of binding.</p>
<p><a href="http://www.macgraphics.net/blog/wp-content/uploads/2011/09/saddlestitch.jpg"><img class="aligncenter size-medium wp-image-911" title="saddlestitch" src="http://www.macgraphics.net/blog/wp-content/uploads/2011/09/saddlestitch-300x227.jpg" alt="" width="300" height="227" /></a></p>
<p><strong>Side Stitched</strong></p>
<p style="text-align: left;">Also a fast, easy, and inexpensive type of binding, side stitching requires a minimum of a one-inch margin on the spine side. It’s commonly used for digitally produced documents, manuals, and large brochures.</p>
<p style="text-align: left;">With this type of binding, the loose pages and cover are stitched together with staples on the outside of the book block. The cover can be two sheets or one sheet wrapped around the spine. It won’t allow the pages to lie flat and thickness of the document is limited.</p>
<p style="text-align: left;"><a href="http://www.macgraphics.net/blog/wp-content/uploads/2011/09/side-stitched.jpg"><img class="aligncenter size-medium wp-image-912" title="side stitched" src="http://www.macgraphics.net/blog/wp-content/uploads/2011/09/side-stitched-300x223.jpg" alt="" width="300" height="223" /></a></p>
<p style="text-align: left;">From these choices, it becomes clear that various applications call for different kinds of bindings. Ask your printer for the kind best recommended for your project.</p>
<p style="text-align: left;">&#8212;&#8212;&#8212;&#8212;&#8212;&#8211;</p>
<p style="text-align: left;">Karen Saunders is the owner of MacGraphics Services, a unique graphic design firm for today’s entrepreneur. Get your copy of her free audio: Put the Bling Into Your Brand and free eCourse: 5 Deadly Design Mistakes that Could Kill a Sale and How to Avoid Them by visiting <span style="text-decoration: underline;"><a href="http://www.macgraphics.net/FreeStuff.php">http://www.macgraphics.net/FreeStuff.php</a> </span>You can also contact her at 888-796-7300, or <a href="mailto:Karen@macgraphics.net">Karen@macgraphics.net</a>.</p>


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		<title>What to Consider When Buying a Desktop Scanner</title>
		<link>http://www.macgraphics.net/blog/2011/08/29/buying-desktop-scanner/</link>
		<comments>http://www.macgraphics.net/blog/2011/08/29/buying-desktop-scanner/#comments</comments>
		<pubDate>Mon, 29 Aug 2011 20:21:22 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[scanning]]></category>
		<category><![CDATA[bit depth]]></category>
		<category><![CDATA[CCD]]></category>
		<category><![CDATA[dynamic range]]></category>
		<category><![CDATA[optical resolution]]></category>
		<category><![CDATA[ppi]]></category>
		<category><![CDATA[scanner]]></category>

		<guid isPermaLink="false">http://www.macgraphics.net/blog/?p=875</guid>
		<description><![CDATA[September 2011 What to Consider When Buying a Desktop Scanner In this digital age most photos are created as electronic jpg files inside our cameras, but sometimes we need to scan old photos, drawings or paintings as digital images for projects. Currently we are designing the cover and interior or a biographical book. Many of [...]]]></description>
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<p><a href="http://www.macgraphics.net/blog/wp-content/uploads/2010/03/gibmasthead.0.jpg"><img title="gibmasthead.0" src="http://www.macgraphics.net/blog/wp-content/uploads/2010/03/gibmasthead.0.jpg" alt="" width="400" height="75" /></a></p>
<p>September 2011</p>
<h3>What to Consider When Buying a Desktop Scanner</h3>
<p>In this digital age most photos are created as electronic jpg files inside our cameras, but sometimes we need to scan old photos, drawings or paintings as digital images for projects. Currently we are designing the cover and interior or a biographical book. Many of the old photos we plan to use in the book were taken decades before the invention of the digital camera.</p>
<p>I would like to share some basic information about scanners so you know what to consider when buying a scanner. Some of our clients prefer to scan the old photos and give us the files.</p>
<p><a href="http://www.macgraphics.net/blog/wp-content/uploads/2011/08/scanner.jpg"><img class="aligncenter size-full wp-image-877" title="scanner" src="http://www.macgraphics.net/blog/wp-content/uploads/2011/08/scanner.jpg" alt="" width="432" height="288" /></a></p>
<p style="text-align: left;">Scanners are popular tools for doing desktop publishing and web design. You’ll find a wide range of scanners available—from a low-cost black and white hand-held variety to high-quality, professional color devices. For the highest quality, printers and service bureaus use expensive drum scanners. The high-quality scans they produce are required for high-end printing projects such as book and magazine covers, images for coffee table books, and advertisements. A skilled operator using a CCD (charge-coupled device) flatbed scanner can produce similar high-quality scans.</p>
<p style="text-align: left;"><strong>Optical Resolution</strong></p>
<p style="text-align: left;">When determining which scanner to use for your work, look for optical resolution specifications. These are two numbers that indicate how many pixels per inch (e.g., 600 x 600 PPI) are scanned in each direction. (I suggest you ignore the interpolated resolution numbers—these are measurements made when the scanner inserts new pixels between scanned ones.)</p>
<p style="text-align: left;">How much resolution your scan needs depends on how you plan to use your scanned images. For example, photos for offset printing are usually scanned at 300 PPI. Line art (such as black and white pen and ink illustrations) for offset printing need to be scanned at 1200 PPI to ensure that the lines are smooth. Images to be printed on desktop laser or color inkjet printers are scanned at 100 to 200 PPI. Photos and line art for the Internet are scanned at 72 PPI while images for PC-PowerPoint presentations are 96 PPI. Text that will be converted to text characters (using OCR technology) are scanned at 300 to 400 PPI.</p>
<p style="text-align: left;"><strong><a href="http://www.macgraphics.net/blog/wp-content/uploads/2011/08/SmallEyeRevised.jpg"><img class="alignleft size-full wp-image-878" title="SmallEyeRevised" src="http://www.macgraphics.net/blog/wp-content/uploads/2011/08/SmallEyeRevised.jpg" alt="" width="49" height="48" /></a>Eye-Popping Tip. </strong><em>Always scan your images at the final size you plan to use them. Do not enlarge your scans, as they will lose resolution. </em></p>
<p style="text-align: left;"><strong>Dynamic Range</strong></p>
<p style="text-align: left;">Most flatbed scanners have a dynamic range of about 2.4. If you need to display better detail in shadow areas or you plan to scan negatives and slides, you may be better off using a top-quality color flatbed or drum scanner that can provide a dynamic range of 2.8 to 3.2.</p>
<p style="text-align: left;"><strong>Bit Depth</strong></p>
<p style="text-align: left;">Most color scanners are at least 24-bit, which results in near-photographic quality in terms of the range of colors. Scanners that are 30-bit and 36-bit can capture billions of colors. I recommend these for scanning slides and negatives, but beware that few software packages can open these files. Note: Not all monitors can display 24-bit color. If you’re using an 8-bit (256-color) monitor, then a 24-bit image may look blotchy on screen.</p>
<p style="text-align: left;"><strong>Other Considerations</strong></p>
<p style="text-align: left;">In general, CCD (charge-coupled devices) produce better scans than low profile, less expensive scanners. Make sure the scanning bed is large enough for your documents. Consider the scanner’s speed and determine if you need a slide adapter. Sheetfed scanners take up less room on your desktop, but you can’t scan a 3-D object or book using this kind of scanner.</p>
<p style="text-align: left;">An option that may come with a scanner and affect its cost is software. Yes, you will need to have photo-editing software (such as Adobe Photoshop) to create quality scans, especially from less-than-perfect originals.</p>
<p style="text-align: left;"><strong><a href="http://www.macgraphics.net/blog/wp-content/uploads/2011/08/SmallEyeRevised.jpg"><img class="alignleft size-full wp-image-878" title="SmallEyeRevised" src="http://www.macgraphics.net/blog/wp-content/uploads/2011/08/SmallEyeRevised.jpg" alt="" width="49" height="48" /></a>Eye-Popping Tip: </strong><em>OCR (optical character recognition) software allows a scanner to read handwritten or printed text, then convert it into text characters that can be read by any word processing software. OmniPage and Text Bridge are examples of two OCR software programs.</em></p>
<p>&#8212;&#8212;&#8212;&#8212;&#8212;&#8211;</p>
<p style="text-align: left;">Karen Saunders is the owner of<strong> MacGraphics Services</strong>, a unique graphic design firm for today’s entrepreneur. Get your copy of her free audio: <em><strong>Put the Bling Into Your Brand</strong></em><strong> and free </strong><em><strong>eCourse: 5 Deadly Design Mistakes that Could Kill a Sale and How to Avoid Them</strong></em> by visiting <span style="text-decoration: underline;"><a href="http://www.macgraphics.net/FreeStuff.php">http://www.macgraphics.net/FreeStuff.php</a> </span>You can also contact her at 888-796-7300, or <a href="mailto:Karen@macgraphics.net">Karen@macgraphics.net</a>.</p>


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		<title>My Journey Converting my Printed Book into an eBook: Lessons Learned</title>
		<link>http://www.macgraphics.net/blog/2011/07/27/842/</link>
		<comments>http://www.macgraphics.net/blog/2011/07/27/842/#comments</comments>
		<pubDate>Wed, 27 Jul 2011 17:42:47 +0000</pubDate>
		<dc:creator>Karen Saunders</dc:creator>
				<category><![CDATA[Book Publishing]]></category>
		<category><![CDATA[File Formats]]></category>
		<category><![CDATA[eBooks]]></category>
		<category><![CDATA[ebook format]]></category>
		<category><![CDATA[aggregators]]></category>
		<category><![CDATA[ebook formatting]]></category>
		<category><![CDATA[epub]]></category>
		<category><![CDATA[ibook]]></category>
		<category><![CDATA[Kindle]]></category>
		<category><![CDATA[Nook]]></category>

		<guid isPermaLink="false">http://www.macgraphics.net/blog/?p=842</guid>
		<description><![CDATA[August 2011 My Journey Converting my Printed Book into an eBook: Lessons Learned As an author and independent publisher I’m always looking for ways to leverage my work. Turning my intellectual property into various products is a pretty obvious solution. The emerging popularity of Kindle, ipads and Nooks convinced me now was the time to [...]]]></description>
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<p><a href="http://www.macgraphics.net/blog/wp-content/uploads/2010/03/gibmasthead.0.jpg"><img title="gibmasthead.0" src="http://www.macgraphics.net/blog/wp-content/uploads/2010/03/gibmasthead.0.jpg" alt="" width="400" height="75" /></a></p>
<p><a href="http://www.macgraphics.net/blog/wp-content/uploads/2010/03/gibmasthead.0.jpg"></a>August 2011</p>
<h3 style="text-align: left;"><span style="color: #3366ff;">My Journey Converting my Printed Book into an eBook: Lessons Learned</span></h3>
<p style="text-align: left;">As an author and independent publisher I’m always looking for ways to leverage my work. Turning my intellectual property into various products is a pretty obvious solution. The emerging popularity of Kindle, ipads and Nooks convinced me now was the time to convert my printed book,<strong> </strong><em><strong>Turn Eye Appeal into Buy Appeal</strong></em><strong> </strong>into an ebook.</p>
<p style="text-align: left;"><strong>Many Ways to Sell and Distribute eBooks</strong></p>
<p style="text-align: left;">I discovered there are several routes I could take to sell and distribute my ebooks, depending on how much time and effort I wanted to put into the distribution process. I initially learned that I could use a 3<sup>rd</sup> party aggregator to get my books listed on popular ebook sales sites such as Amazon.com’s Kindle department, Apple iBookstore and Barnes &amp; Noble’s Nook’s department.</p>
<p style="text-align: left;"><strong>All About Aggregators</strong></p>
<p style="text-align: left;">Third party aggregators (such as Smashwords, BiblioCore, LuLu, Book Baby, LibreDigital, DarkFire, InGrooves, and many more) help self-publishers convert their books into ebooks and set up distribution with the popular retailers I’ve already mentioned. But the aggregators also take a cut (sometimes a significant cut) of each sale. Some aggregators also use contracts that are digital rights management (DRM)-free. DRM protects the copyrights of electronic media. DRM as applied to ebooks is a proprietary file encryption that helps publishers limit the illegal sale of copyrighted books. This is very important to me, so it was another reason not to use aggregators.</p>
<p style="text-align: left;"><strong>Direct Portals to Retail Sites</strong></p>
<p style="text-align: left;">Next, I discovered there are direct portals to each of these retail sites. I set up my own publisher’s account with Apple, Amazon, Barnes &amp; Noble and Google. This allowed me to keep a bigger portion of my sales by selecting a discount rate of my choice, (the discount rate is an amount I agree to give to the retailer to sell my book) and keep the middleman (aggregator) out of it.</p>
<p style="text-align: left;">I filled out an application and contract online with each of the retailers and provided information on how they could make payments to my bank account, as well as metadata (information about the book such as copyright date, book categories, ISBN number, keywords, etc). Then I had to convert my book to the proper format they requested, and upload the ebook file and cover image.</p>
<p><strong>Here is a chart on the most popular ebook formats:</strong></p>
<p style="text-align: center;"><a href="http://www.macgraphics.net/blog/wp-content/uploads/2011/07/ebook-table3.jpg"><img class="aligncenter size-full wp-image-852" title="ebook table3" src="http://www.macgraphics.net/blog/wp-content/uploads/2011/07/ebook-table3.jpg" alt="" width="540" height="365" /></a></p>
<p><strong>Many ways to convert a book into an ebook</strong></p>
<p style="text-align: left;">My printed book was originally formatted in Adobe InDesign, and I also had an identical version available in a PDF file format. (I can easily output an identical version of my printed book in a PDF file through Adobe InDesign or Distiller.) But these sites didn’t want a PDF file. They wanted Mobi or ePub format.</p>
<p style="text-align: left;">My book was two columns and had over 200 illustrations and graphics throughout the interior, so it was a fairly complicated layout. I discovered that complex interior formats don’t easily translate into ebook pages.</p>
<p style="text-align: left;">Although InDesign has a feature that allows me to convert a document into epub, and I’ve seen websites (including Amazon’s) that claim it is easy and inexpensive to translate a file, they just didn’t result in a clean format. First of all, eBook readers are built to support one long continuous column, so I had to make some major adjustments to my 2-column layout. A proper layout was particularly important to me since my book was about design, layout and marketing! The websites and automated conversion software do convert very simple word documents with pretty good results though.</p>
<p style="text-align: left;">So I sought out the experts in this area; individuals and companies who specialize in ebook conversion services. Since my book had such a complex layout, the price was quite high. I also got a price from a company overseas. I quickly learned that you get what you pay for. As in any service field, the price of the service usually matches the quality you receive.</p>
<p><strong>Overseas Service</strong></p>
<p style="text-align: left;">I paid a very low price for the ebook conversion service, but I had to spend many hours proofing layout and formatting errors and checking all the links. The titles, subtitles, lists, body copy and graphics were not formatted in a consistent manner or in a standard book format. Indents and justified formatting were applied to titles and subtitles when they shouldn’t have been. Links were not active or were going to the wrong places, headline text was clipped off, graphics were missing or in the wrong places, and on and on. Eventually after several months of working with the contractor on both the mobi and epub versions of my ebooks, the files were formatted properly and I was able to upload them to the retail sites.</p>
<p style="text-align: left;"><strong>Some things to watch out for:</strong></p>
<ul>
<li style="text-align: left;">Make sure you have an active table of contents with live links that go to the correct sections in your book interior</li>
<li style="text-align: left;">Make sure your epub document passes the epub validation test (a free test is available at <a href="http://www.threepress.org">www.threepress.org</a>)</li>
<li style="text-align: left;">Be sure your ebook has it’s own ISBN number (you can buy a block of 10 ISBN numbers from <a href="http://www.Bowker.com">www.Bowker.com</a>). Amazon will assign their own unique identifier to your book, but Apple requires an ISBN number.</li>
<li style="text-align: left;">Be sure to have an eye-catching cover design with a title that you can read clearly when it is reduced to postage stamp size.</li>
<li style="text-align: left;">Reformat your front cover to 600 pixels wide by 800 pixels tall at 300 DPI so it maximizes the entire screen on most eReader devices.</li>
<li style="text-align: left;">Check your files on all the ebook software readers and devices. If you don’t own a Kindle, Nook or iPad, find a friend who does. Download Adobe Digital Editions and Kindle for Mac/PC. Look at your book on each one and make sure everything looks and works properly.</li>
<li style="text-align: left;">Put your table of contents first, even before your copyright page.</li>
<li style="text-align: left;">Be careful about your decision on digital rights management and how you answer this question on contracts.</li>
<li style="text-align: left;">Do the numbers on how to price your book according to the discount rate you pay the distributor/retailer. It sometimes works best to lower your price to get a higher profit margin. For example, Amazon and Apple will pay up to 70% royalty on a book if it is priced between $2.99 and $9.99. They only pay 35% if the book is priced at $10.00 or more!</li>
</ul>
<p><strong>New Technology and the Lack of Established Standards</strong></p>
<p style="text-align: left;">As with any new technology, standards need to be established, and ebooks are no exception. There is a lot of debate among developers and publishers regarding a number of issues including whether every ebook format needs a separate ISBN number, the standard order of pages, coding that provides consistent results on every version of each device and software, consistent image size and resolution requirements for cover and interior graphics, formatting that resembles books, navigation, whether the devices supports color imagery, etc. This is where a lot of the labor was spent; trying to make my book look the best on every eReader device out there.</p>
<p style="text-align: left;">I hope this helps you find your path from printed book to ebook with fewer trials and tribulations. <strong><span style="color: #ff0000;"><span style="color: #800080;">I now work with a local expert on ebook conversions for my clients&#8217; books. Give me a call if you would like an estimate on costs to convert your book: 888-796-7300</span><span style="color: #800080;">.</span></span></strong></p>
<p style="text-align: left;">&#8212;&#8212;&#8212;&#8212;&#8212;&#8211;</p>
<p style="text-align: left;">Karen Saunders and her team of award winning designers help authors and small business owners design their books, build their brand, launch their website and market their business. Visit her website to download a free Book Media Checklist and a free eCourse on <strong><em>How to Create a Best-selling Book Design from the Inside Out</em></strong> <a href="http://www.MacGraphics.net">www.MacGraphics.net</a></p>
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		<title>Decoding the Mysterious QR Codes and Increasing Your Online Presence</title>
		<link>http://www.macgraphics.net/blog/2011/06/28/822/</link>
		<comments>http://www.macgraphics.net/blog/2011/06/28/822/#comments</comments>
		<pubDate>Tue, 28 Jun 2011 22:47:39 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Book Trailer Video]]></category>
		<category><![CDATA[Facebook Fan Page]]></category>
		<category><![CDATA[QR Codes]]></category>
		<category><![CDATA[Virtual Assistant]]></category>
		<category><![CDATA[book trailer video]]></category>
		<category><![CDATA[QR code]]></category>
		<category><![CDATA[Quick Response Code]]></category>
		<category><![CDATA[virtual assistant]]></category>

		<guid isPermaLink="false">http://www.macgraphics.net/blog/?p=822</guid>
		<description><![CDATA[July 2011 Decoding the Mysterious QR Codes and Increasing Your Online Presence Hi readers, this article is written by Kelly Johnson who is my virtual assistant and a member of my virtual production team. She explains the mysterious little black and white patterned squares we see popping up all over the landscape. What are they, [...]]]></description>
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<p><a href="http://www.macgraphics.net/blog/wp-content/uploads/2010/03/gibmasthead.0.jpg"><img title="gibmasthead.0" src="http://www.macgraphics.net/blog/wp-content/uploads/2010/03/gibmasthead.0.jpg" alt="" width="400" height="75" /></a></p>
<p><a href="http://www.macgraphics.net/blog/wp-content/uploads/2010/03/gibmasthead.0.jpg"></a>July 2011</p>
<h2>Decoding the Mysterious QR Codes and Increasing Your Online Presence</h2>
<p style="text-align: left;">Hi readers, this article is written by Kelly Johnson who is my virtual assistant and a member of my virtual production team. She explains the mysterious little black and white patterned squares we see popping up all over the landscape. What are they, how do we use them, what benefits do they offer for our business and personal use?</p>
<p style="text-align: left;">
<div class="mceTemp" style="text-align: left;">
<dl id="attachment_824" class="wp-caption alignleft" style="width: 160px;">
<dt class="wp-caption-dt" style="text-align: left;"><a href="http://www.macgraphics.net/blog/wp-content/uploads/2011/06/Kelly150x166.jpg"><img class="size-full wp-image-824" title="Kelly150x166" src="http://www.macgraphics.net/blog/wp-content/uploads/2011/06/Kelly150x166.jpg" alt="" width="150" height="166" /></a></dt>
<dd class="wp-caption-dd">Kelly Johnson</dd>
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<p style="text-align: left;">
<p style="text-align: left;">One of the topics I hear discussed frequently is that technology offers many options in running and promoting our businesses, but the constant changes and skill set that is needed to implement much of this technology can be overwhelming. Many business owners and clients have shared with me that they hear the word technology and their palms start to sweat. As a virtual assistant, I handle the technical and administrative aspects of a client’s business, which means that my clients and I each bring to the table our skills and talents that allow us to focus on our passions and what we do best. This allows my author clients to channel their time and energy into writing and developing new programs and products while I manage the technical tasks.</p>
<p style="text-align: left;">It can be challenging to determine what projects you may want to delegate to a virtual assistant. The main requests I receive are for assistance with projects dealing with technology. Listed below are three examples of projects I handle for authors.</p>
<p style="text-align: left;">1. <strong>QR Codes</strong></p>
<p style="text-align: left;">I have had several authors share with me they had not heard or seen a QR Code before I mentioned it to them. Once I told them about these codes and that I create them for clients, they let me know they started seeing them everywhere!</p>
<p style="text-align: left;">A QR Code, or Quick Response Code, is a two dimensional code that is in a black square pattern with a white background. People with a camera phone that has a code reader application installed can scan a QR code to display text, to open a web page, and view a video to name a few options.</p>
<p style="text-align: left;">The cool factor for authors to use a QR code? You may have a QR code directed to your book trailer video or to a web page with an opt in box dedicated to resources and downloads for items related to your book, or to a coupon code providing a discount or free shipping.</p>
<p style="text-align: left;">Here is a QR code to view a video I created:</p>
<p style="text-align: left;"><a href="http://www.macgraphics.net/blog/wp-content/uploads/2011/06/QRCodeKJohnsonarticle.jpg"><img class="aligncenter size-full wp-image-825" title="QRCodeKJohnsonarticle" src="http://www.macgraphics.net/blog/wp-content/uploads/2011/06/QRCodeKJohnsonarticle.jpg" alt="" width="268" height="271" /></a></p>
<p style="text-align: left;">2<strong>. Creating a book trailer video</strong></p>
<p style="text-align: left;">With the popularity of video, I encourage authors to have a video trailer created for promoting their book. I send a list to clients requesting the information I need for the video and begin the video creation process. Video is also a great method for increasing your online presence and having your target audience get to know you better.</p>
<p style="text-align: left;">Not only can the book trailer be viewed through a QR code, I also upload client videos to their YouTube account, Facebook Fan Page, blog and SlideShare.net accounts and check that those accounts are optimized. I want clients to be able to repurpose their content through a variety of methods to help reach as many members of their target audience as possible.</p>
<p style="text-align: left;">3. <strong>Facebook Fan Pages</strong></p>
<p style="text-align: left;">Many authors have expressed to me they want to have a Facebook Fan Page for their book, but they do not know where to start or how to create what they view as the “eye-catching features” for attracting their target audience to their Fan Page. When I create Fan Pages for clients, I discuss how a welcome page may reflect branding and feature a video; how Fan Pages may include an opt in box to increase a subscriber newsletter list; post events related to their book and business and have links to their blog posts on their Fan Page Wall. Another important factor in having a Facebook Fan Page versus just a Facebook Personal Profile is that Fan Pages are indexed in search engines, which is another method to increase your online presence for your target audience to find you.</p>
<p style="text-align: left;">One of the beneficial aspects in working with a virtual assistant is that it allows you to focus on your passions and where you feel the majority of your time needs to be spent. Since virtual assistants are business owners, we understand the peaks and valleys that occur in running a business and often serve as a creative sounding board for clients. Don’t feel you have to be a lone ranger in your business. Partner with a virtual assistant to collaborate on projects for your business . . . the possibilities are endless!</p>
<p style="text-align: left;">&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;-</p>
<p style="text-align: left;"><strong>About the Author:</strong></p>
<p style="text-align: left;">Cornerstone Virtual Assistance specializes in working with authors to manage the technical, creative and administrative projects for your business. Kelly Johnson, owner and Online Business Manager, strives to move your business to the next level by ensuring that the foundation of your business is supported through managing projects and proposing creative ideas to help achieve success. Kelly&#8217;s certifications include Professional Author&#8217;s Assistant, online shopping cart maintenance, and article writing coach. Services offered include website and blog maintenance, newsletter creation, Facebook Fan Pages, book publishing support, desktop publishing, video creation with Animoto and teleseminar management.</p>
<p style="text-align: left;">&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;</p>
<p style="text-align: left;">Karen Saunders is the owner of MacGraphics Services, a unique graphic design firm for today’s entrepreneur. Get your copy of her free audio: Put the Bling Into Your Brand and free eCourse: 5 Deadly Design Mistakes that Could Kill a Sale and How to Avoid Them by visiting <a href="http://www.macgraphics.net/freestuff.php" target="_blank">www.MacGraphics.net/freestuff.php</a> . You can also contact her at 888-796-7300, or <a href="mailto:Karen@macgraphics.net">Karen@macgraphics.net</a></p>
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		<title>Transforming Your Book or Manuscript into an E-book</title>
		<link>http://www.macgraphics.net/blog/2011/05/31/transformation-work-ebook/</link>
		<comments>http://www.macgraphics.net/blog/2011/05/31/transformation-work-ebook/#comments</comments>
		<pubDate>Tue, 31 May 2011 20:22:09 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Book Publishing]]></category>
		<category><![CDATA[File Formats]]></category>
		<category><![CDATA[eBooks]]></category>
		<category><![CDATA[ebook format]]></category>
		<category><![CDATA[ebook formatting]]></category>
		<category><![CDATA[epub]]></category>
		<category><![CDATA[mobi]]></category>

		<guid isPermaLink="false">http://www.macgraphics.net/blog/?p=800</guid>
		<description><![CDATA[June 2011 Transforming Your Book or Manuscript into an E-book Hi readers, this article is written by Helena Mariposa who is a member of my production team. She offers some nice insights into transforming content into e-books. Many authors are converting their existing books into e-books now due to the popularity of the Kindle, ipad and [...]]]></description>
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<p><a href="http://www.macgraphics.net/blog/wp-content/uploads/2010/03/gibmasthead.0.jpg"><img title="gibmasthead.0" src="http://www.macgraphics.net/blog/wp-content/uploads/2010/03/gibmasthead.0.jpg" alt="" width="400" height="75" /></a></p>
<p><a href="http://www.macgraphics.net/blog/wp-content/uploads/2010/03/gibmasthead.0.jpg"></a>June 2011</p>
<h2>Transforming Your Book or Manuscript into an E-book</h2>
<p style="text-align: left;">Hi readers, this article is written by Helena Mariposa who is a member of my production team. She offers some nice insights into transforming content into e-books. Many authors are converting their existing books into e-books now due to the popularity of the Kindle, ipad and Nook.</p>
<p style="text-align: left;">
<div class="mceTemp" style="text-align: left;">
<dl id="attachment_801" class="wp-caption alignleft" style="width: 154px;">
<dt class="wp-caption-dt" style="text-align: left;"><a href="http://www.macgraphics.net/blog/wp-content/uploads/2011/05/HelenaMariposa.jpg"><img class="size-full wp-image-801 " title="Helena Mariposa, author of this article" src="http://www.macgraphics.net/blog/wp-content/uploads/2011/05/HelenaMariposa.jpg" alt="" width="144" height="203" /></a></dt>
<dd class="wp-caption-dd">Helena Mariposa</dd>
</dl>
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<p style="text-align: left;">
<p style="text-align: left;">Authors come to me and want their books converted to an e-book. They are proud of the work they have done to make them read and look as well as they do. Now they have heard there is another way to make their book readily accessible to more readers. The question becomes, how do they get it into e-book form?</p>
<h3>Beware of Automated Software</h3>
<p style="text-align: left;">The first thing they may discover is that software is available that will convert their book. But what most people learn, as they investigate this option, is that automated software mangles the formatting, so it is not a viable option.</p>
<h3>Formatting Issues</h3>
<p style="text-align: left;">Next they approach an e-book converter/developer and agree to send their manuscript for an estimate. They immediately might hear that certain formatting in their book is too costly. “Go for a simpler design” is the advice they may get. In some cases, the best they might hope for is that their manuscript is formatted consistently without “too many” errors. This is disappointing, to say the least. Let’s look at why this is the case.</p>
<p style="text-align: left;">First, keep in mind this is a relatively new industry, which means guidelines and regulations are in flux. International Digital Publishing Forum is an organization attempting to establish standards for EPUB files. IDPF is responsible for EPUB—the open standard digital publication format. They update their standards regularly, as they are doing again this year. Thus a conversion service must be careful to stay current.</p>
<h3>A Variety of Reader Devices and Different Formats</h3>
<p style="text-align: left;">There are a variety of issues involved in converting a book. One of the decisions authors need to make is regarding which platforms they want their e-books to be made available on: Kindle, Nook, Kobo, Sony Reader, iPad, Adobe Digital Editions (the software libraries use), and so on. Each of these requires different formatting. Obviously, authors would like their book to be available on all of them. It usually means an added expense because it involves additional work to make their manuscript look as good as possible on each device.</p>
<p style="text-align: left;">The next aspect to consider is the design issues involved. Every little flourish or formatting item must be coded, such as bullet points, numbered lists, sections, chapter headings, poems, quotes, letters, endnotes, bibliographies, hyperlinks, email addresses, a linked table of contents—well, you get the idea. If there are photographs, they must be sized for each device. This takes time.</p>
<p style="text-align: left;">Many people assume when they send their manuscript to be converted, the developer will be able to use the formatting that already exists. Unfortunately, it is not that simple. Whether you send your manuscript as a Word document, a PDF, or an Open Office document, much of the formatting is stripped in the process of converting it to the XHTML language. Once the manuscript is converted, it is the developer’s job to make certain the remaining code is error free.</p>
<h3>Coding and Testing on the Devices</h3>
<p style="text-align: left;">Then it is time to begin the arduous task of shaping and coding. Be aware that every time a stage of conversion is completed, the manuscript needs to be uploaded to a device to see how it looks. Yes, there is software for the PC and Mac that is supposed to emulate the various e-readers. Unfortunately, they do not. The only way to check the appearance of a file is by seeing it on the appropriate device. This takes time.</p>
<p style="text-align: left;">Once formatting is completed to the developer’s satisfaction, there is the issue of compiling the files so that they function properly in e-readers. A task that must be performed, that many authors are unaware of, is the creation of a navigation file. This file tells a device how to navigate from one section to another from any location within the e-book.</p>
<h3>ePub Validation</h3>
<p style="text-align: left;">A final step is EPUB validation. Software is available on the web for this purpose. The standard is EpubCheck. The file is uploaded to the validator to check that certain standards are met. This is an evolving requirement for EPUB publishing.</p>
<p style="text-align: left;">As you can see, a lot is involved in the creation of an e-book you can be proud of and that your readers will enjoy. For me as an e-book developer, it is a question of whether or not one approaches the process as an “art” or a “job.”</p>
<p style="text-align: left;">&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;</p>
<p style="text-align: left;">About the author:</p>
<p style="text-align: left;">After a career in mathematics, Helena Mariposa decided to follow her passion for books. She has been writing and proofreading ever since. Her interest in e-books started after receiving a Kindle. In addition to running an e-book conversion service, Mariposa E-book Transformation, she continues to write and proofread professionally. Visit her website <a title="eBookTransformation.com" href="http://www.ebooktransformation.com" target="_blank">www.eBookTransformation.com</a> for information about her work. She would be glad to talk with you, one book lover to another: <a href="mailto:mariposa@ebooktransformation.com">mariposa@ebooktransformation.com</a>.</p>
<p style="text-align: left;">&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;</p>
<p style="text-align: left;">Karen Saunders is the owner of MacGraphics Services, a unique graphic design firm for today’s entrepreneur. Get your copy of her free audio: Put the Bling Into Your Brand and free eCourse: 5 Deadly Design Mistakes that Could Kill a Sale and How to Avoid Them by visiting <a href="http://www.macgraphics.net/freestuff.php" target="_blank">www.MacGraphics.net/freestuff.php</a> . You can also contact her at 888-796-7300, or <a href="mailto:Karen@macgraphics.net">Karen@macgraphics.net</a></p>
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		<title>What Special Effects Will Add Flair to Your Print Job?</title>
		<link>http://www.macgraphics.net/blog/2011/04/29/special-effects-add-flair-print-job/</link>
		<comments>http://www.macgraphics.net/blog/2011/04/29/special-effects-add-flair-print-job/#comments</comments>
		<pubDate>Fri, 29 Apr 2011 16:11:37 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Marketing Materials]]></category>
		<category><![CDATA[Printing]]></category>
		<category><![CDATA[printing]]></category>
		<category><![CDATA[special effects]]></category>

		<guid isPermaLink="false">http://www.macgraphics.net/blog/?p=787</guid>
		<description><![CDATA[May 2011 What Special Effects Will Add Flair to Your Print Job? You may want to consider using one of these unique processes to add pizzazz to a special job. They are implemented during the “finishing” stage, and will add to the cost of your piece. Ideal jobs for these special effects are pocket folders, [...]]]></description>
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<p><a href="http://www.macgraphics.net/blog/wp-content/uploads/2010/03/gibmasthead.0.jpg"><img title="gibmasthead.0" src="http://www.macgraphics.net/blog/wp-content/uploads/2010/03/gibmasthead.0.jpg" alt="" width="400" height="75" /></a></p>
<p><a href="http://www.macgraphics.net/blog/wp-content/uploads/2010/03/gibmasthead.0.jpg"></a>May 2011</p>
<p><strong>What Special Effects Will Add Flair to Your Print Job?</strong></p>
<p style="text-align: left;">You may want to consider using one of these unique processes to add pizzazz to a special job. They are implemented during the “finishing” stage, and will add to the cost of your piece. Ideal jobs for these special effects are pocket folders, brochures, and invitations.</p>
<p style="text-align: left;"><strong>Embossing</strong></p>
<p style="text-align: left;">Embossing uses a metal die, heat, and pressure to reshape the surface of paper. Embossing raises the image above the paper surface while debossing lowers the image. Unless combined with foils (described below), it is referred to as “blind embossing.” A small magnesium die (for example, a logo on your business card) may cost $100. You will need a more expensive brass die for intricate designs, beveled edges, sculptured images, or for print runs longer than 1000 impressions. Dies are priced on size, intricacy, and material—brass being the best quality. Embossing is very attractive on textured cover-weight papers (for example, pocket folders).</p>
<p style="text-align: left;"><a href="http://www.macgraphics.net/blog/wp-content/uploads/2011/04/embossing.jpg"><img class="aligncenter size-full wp-image-794" title="embossing" src="http://www.macgraphics.net/blog/wp-content/uploads/2011/04/embossing.jpg" alt="" width="144" height="168" /></a></p>
<p style="text-align: left;"><strong>Foil Stamping (or Foiling)</strong></p>
<p style="text-align: left;">Foil stamping is a process that uses a heated die to stamp and adhere a special mylar-backed material to paper. Foils come in many colors and materials (including metallic and pearlescence), special patterns, and designs. You can combine foil stamping with embossing to create a more striking 3D image.</p>
<p style="text-align: left;"><strong>Diecuts</strong></p>
<p style="text-align: left;">Diecuts are areas that are completely or partially punched out with a steel blade (like a cookie cutter). A diecut can be as simple as a slit designed to hold the corners of a business card to a folder. Die cuts on the outside of a piece allow part of an interior image to show through on the outside. These effects can be quite creative. Your entire piece may be diecut into a unique shape!</p>
<p style="text-align: left;">Some common uses of diecuts are rounded corners, door hanger slits, flaps, holes, windows, and pop-ups. Many printers keep a number of these common dies in stock.</p>
<p style="text-align: left;"><strong>Varnish </strong></p>
<p style="text-align: left;">Varnish is a liquid shellac put on a printed piece to add a glossy, satin, or dull finish. It is applied like a final layer of ink after your piece is printed. It may be clear or tinted. Varnish can be used to reduce glare or enhance readability. Spot gloss varnish applied to photos printed on a coated, matte paper will make the photos “pop.” Aqueous coating is a more durable process that provides protection from fingerprints, scuffing, and scratches. UV-coating provides a high-gloss, rubbery, clear finish.</p>
<p style="text-align: left;"><strong>Curl-free Laminate</strong></p>
<p style="text-align: left;">This is a  film laminate that is used mostly on paperback book covers to add protection and durability. It comes in a gloss or matte finish.</p>
<p style="text-align: left;"><strong>Fifth Color</strong></p>
<p style="text-align: left;">You may notice that certain PMS colors do not reproduce well when printed with 4-color process (CMYK) inks. If your logo is one of these PMS colors, you may consider running a “fifth color.” In addition to the 4-color process inks, the printer would add the same PMS color ink that you normally use on your spot color jobs (for example, your stationery package) as your fifth color. The PMS ink would make your logo color match the color of your logo on your stationery materials.</p>
<p style="text-align: left;">&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;</p>
<p style="text-align: left;">Karen Saunders is the owner of MacGraphics Services, a unique graphic design firm for today’s entrepreneur. Get your copy of her free audio: Put the Bling Into Your Brand and free eCourse: 5 Deadly Design Mistakes that Could Kill a Sale and How to Avoid Them by visiting <a href="http://www.macgraphics.net/freestuff.php" target="_blank">www.MacGraphics.net/freestuff.php</a> . You can also contact her at 888-796-7300, or <a href="mailto:Karen@macgraphics.net">Karen@macgraphics.net</a></p>
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