What to Consider When Buying a Desktop Scanner

August 29th, 2011

September 2011

What to Consider When Buying a Desktop Scanner

In this digital age most photos are created as electronic jpg files inside our cameras, but sometimes we need to scan old photos, drawings or paintings as digital images for projects. Currently we are designing the cover and interior or a biographical book. Many of the old photos we plan to use in the book were taken decades before the invention of the digital camera.

I would like to share some basic information about scanners so you know what to consider when buying a scanner. Some of our clients prefer to scan the old photos and give us the files.

Scanners are popular tools for doing desktop publishing and web design. You’ll find a wide range of scanners available—from a low-cost black and white hand-held variety to high-quality, professional color devices. For the highest quality, printers and service bureaus use expensive drum scanners. The high-quality scans they produce are required for high-end printing projects such as book and magazine covers, images for coffee table books, and advertisements. A skilled operator using a CCD (charge-coupled device) flatbed scanner can produce similar high-quality scans.

Optical Resolution

When determining which scanner to use for your work, look for optical resolution specifications. These are two numbers that indicate how many pixels per inch (e.g., 600 x 600 PPI) are scanned in each direction. (I suggest you ignore the interpolated resolution numbers—these are measurements made when the scanner inserts new pixels between scanned ones.)

How much resolution your scan needs depends on how you plan to use your scanned images. For example, photos for offset printing are usually scanned at 300 PPI. Line art (such as black and white pen and ink illustrations) for offset printing need to be scanned at 1200 PPI to ensure that the lines are smooth. Images to be printed on desktop laser or color inkjet printers are scanned at 100 to 200 PPI. Photos and line art for the Internet are scanned at 72 PPI while images for PC-PowerPoint presentations are 96 PPI. Text that will be converted to text characters (using OCR technology) are scanned at 300 to 400 PPI.

Eye-Popping Tip. Always scan your images at the final size you plan to use them. Do not enlarge your scans, as they will lose resolution.

Dynamic Range

Most flatbed scanners have a dynamic range of about 2.4. If you need to display better detail in shadow areas or you plan to scan negatives and slides, you may be better off using a top-quality color flatbed or drum scanner that can provide a dynamic range of 2.8 to 3.2.

Bit Depth

Most color scanners are at least 24-bit, which results in near-photographic quality in terms of the range of colors. Scanners that are 30-bit and 36-bit can capture billions of colors. I recommend these for scanning slides and negatives, but beware that few software packages can open these files. Note: Not all monitors can display 24-bit color. If you’re using an 8-bit (256-color) monitor, then a 24-bit image may look blotchy on screen.

Other Considerations

In general, CCD (charge-coupled devices) produce better scans than low profile, less expensive scanners. Make sure the scanning bed is large enough for your documents. Consider the scanner’s speed and determine if you need a slide adapter. Sheetfed scanners take up less room on your desktop, but you can’t scan a 3-D object or book using this kind of scanner.

An option that may come with a scanner and affect its cost is software. Yes, you will need to have photo-editing software (such as Adobe Photoshop) to create quality scans, especially from less-than-perfect originals.

Eye-Popping Tip: OCR (optical character recognition) software allows a scanner to read handwritten or printed text, then convert it into text characters that can be read by any word processing software. OmniPage and Text Bridge are examples of two OCR software programs.

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Karen Saunders is the owner of MacGraphics Services, a unique graphic design firm for today’s entrepreneur. Get your copy of her free audio: Put the Bling Into Your Brand and free eCourse: 5 Deadly Design Mistakes that Could Kill a Sale and How to Avoid Them by visiting http://www.macgraphics.net/FreeStuff.php You can also contact her at 888-796-7300, or Karen@macgraphics.net.

My Journey Converting my Printed Book into an eBook: Lessons Learned

July 27th, 2011

August 2011

My Journey Converting my Printed Book into an eBook: Lessons Learned

As an author and independent publisher I’m always looking for ways to leverage my work. Turning my intellectual property into various products is a pretty obvious solution. The emerging popularity of Kindle, ipads and Nooks convinced me now was the time to convert my printed book, Turn Eye Appeal into Buy Appeal into an ebook.

Many Ways to Sell and Distribute eBooks

I discovered there are several routes I could take to sell and distribute my ebooks, depending on how much time and effort I wanted to put into the distribution process. I initially learned that I could use a 3rd party aggregator to get my books listed on popular ebook sales sites such as Amazon.com’s Kindle department, Apple iBookstore and Barnes & Noble’s Nook’s department.

All About Aggregators

Third party aggregators (such as Smashwords, BiblioCore, LuLu, Book Baby, LibreDigital, DarkFire, InGrooves, and many more) help self-publishers convert their books into ebooks and set up distribution with the popular retailers I’ve already mentioned. But the aggregators also take a cut (sometimes a significant cut) of each sale. Some aggregators also use contracts that are digital rights management (DRM)-free. DRM protects the copyrights of electronic media. DRM as applied to ebooks is a proprietary file encryption that helps publishers limit the illegal sale of copyrighted books. This is very important to me, so it was another reason not to use aggregators.

Direct Portals to Retail Sites

Next, I discovered there are direct portals to each of these retail sites. I set up my own publisher’s account with Apple, Amazon, Barnes & Noble and Google. This allowed me to keep a bigger portion of my sales by selecting a discount rate of my choice, (the discount rate is an amount I agree to give to the retailer to sell my book) and keep the middleman (aggregator) out of it.

I filled out an application and contract online with each of the retailers and provided information on how they could make payments to my bank account, as well as metadata (information about the book such as copyright date, book categories, ISBN number, keywords, etc). Then I had to convert my book to the proper format they requested, and upload the ebook file and cover image.

Here is a chart on the most popular ebook formats:

Many ways to convert a book into an ebook

My printed book was originally formatted in Adobe InDesign, and I also had an identical version available in a PDF file format. (I can easily output an identical version of my printed book in a PDF file through Adobe InDesign or Distiller.) But these sites didn’t want a PDF file. They wanted Mobi or ePub format.

My book was two columns and had over 200 illustrations and graphics throughout the interior, so it was a fairly complicated layout. I discovered that complex interior formats don’t easily translate into ebook pages.

Although InDesign has a feature that allows me to convert a document into epub, and I’ve seen websites (including Amazon’s) that claim it is easy and inexpensive to translate a file, they just didn’t result in a clean format. First of all, eBook readers are built to support one long continuous column, so I had to make some major adjustments to my 2-column layout. A proper layout was particularly important to me since my book was about design, layout and marketing! The websites and automated conversion software do convert very simple word documents with pretty good results though.

So I sought out the experts in this area; individuals and companies who specialize in ebook conversion services. Since my book had such a complex layout, the price was quite high. I also got a price from a company overseas. I quickly learned that you get what you pay for. As in any service field, the price of the service usually matches the quality you receive.

Overseas Service

I paid a very low price for the ebook conversion service, but I had to spend many hours proofing layout and formatting errors and checking all the links. The titles, subtitles, lists, body copy and graphics were not formatted in a consistent manner or in a standard book format. Indents and justified formatting were applied to titles and subtitles when they shouldn’t have been. Links were not active or were going to the wrong places, headline text was clipped off, graphics were missing or in the wrong places, and on and on. Eventually after several months of working with the contractor on both the mobi and epub versions of my ebooks, the files were formatted properly and I was able to upload them to the retail sites.

Some things to watch out for:

  • Make sure you have an active table of contents with live links that go to the correct sections in your book interior
  • Make sure your epub document passes the epub validation test (a free test is available at www.threepress.org)
  • Be sure your ebook has it’s own ISBN number (you can buy a block of 10 ISBN numbers from www.Bowker.com). Amazon will assign their own unique identifier to your book, but Apple requires an ISBN number.
  • Be sure to have an eye-catching cover design with a title that you can read clearly when it is reduced to postage stamp size.
  • Reformat your front cover to 600 pixels wide by 800 pixels tall at 300 DPI so it maximizes the entire screen on most eReader devices.
  • Check your files on all the ebook software readers and devices. If you don’t own a Kindle, Nook or iPad, find a friend who does. Download Adobe Digital Editions and Kindle for Mac/PC. Look at your book on each one and make sure everything looks and works properly.
  • Put your table of contents first, even before your copyright page.
  • Be careful about your decision on digital rights management and how you answer this question on contracts.
  • Do the numbers on how to price your book according to the discount rate you pay the distributor/retailer. It sometimes works best to lower your price to get a higher profit margin. For example, Amazon and Apple will pay up to 70% royalty on a book if it is priced between $2.99 and $9.99. They only pay 35% if the book is priced at $10.00 or more!

New Technology and the Lack of Established Standards

As with any new technology, standards need to be established, and ebooks are no exception. There is a lot of debate among developers and publishers regarding a number of issues including whether every ebook format needs a separate ISBN number, the standard order of pages, coding that provides consistent results on every version of each device and software, consistent image size and resolution requirements for cover and interior graphics, formatting that resembles books, navigation, whether the devices supports color imagery, etc. This is where a lot of the labor was spent; trying to make my book look the best on every eReader device out there.

I hope this helps you find your path from printed book to ebook with fewer trials and tribulations. I now work with a local expert on ebook conversions for my clients’ books. Give me a call if you would like an estimate on costs to convert your book: 888-796-7300.

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Karen Saunders and her team of award winning designers help authors and small business owners design their books, build their brand, launch their website and market their business. Visit her website to download a free Book Media Checklist and a free eCourse on How to Create a Best-selling Book Design from the Inside Out www.MacGraphics.net

Decoding the Mysterious QR Codes and Increasing Your Online Presence

June 28th, 2011

July 2011

Decoding the Mysterious QR Codes and Increasing Your Online Presence

Hi readers, this article is written by Kelly Johnson who is my virtual assistant and a member of my virtual production team. She explains the mysterious little black and white patterned squares we see popping up all over the landscape. What are they, how do we use them, what benefits do they offer for our business and personal use?

Kelly Johnson

One of the topics I hear discussed frequently is that technology offers many options in running and promoting our businesses, but the constant changes and skill set that is needed to implement much of this technology can be overwhelming. Many business owners and clients have shared with me that they hear the word technology and their palms start to sweat. As a virtual assistant, I handle the technical and administrative aspects of a client’s business, which means that my clients and I each bring to the table our skills and talents that allow us to focus on our passions and what we do best. This allows my author clients to channel their time and energy into writing and developing new programs and products while I manage the technical tasks.

It can be challenging to determine what projects you may want to delegate to a virtual assistant. The main requests I receive are for assistance with projects dealing with technology. Listed below are three examples of projects I handle for authors.

1. QR Codes

I have had several authors share with me they had not heard or seen a QR Code before I mentioned it to them. Once I told them about these codes and that I create them for clients, they let me know they started seeing them everywhere!

A QR Code, or Quick Response Code, is a two dimensional code that is in a black square pattern with a white background. People with a camera phone that has a code reader application installed can scan a QR code to display text, to open a web page, and view a video to name a few options.

The cool factor for authors to use a QR code? You may have a QR code directed to your book trailer video or to a web page with an opt in box dedicated to resources and downloads for items related to your book, or to a coupon code providing a discount or free shipping.

Here is a QR code to view a video I created:

2. Creating a book trailer video

With the popularity of video, I encourage authors to have a video trailer created for promoting their book. I send a list to clients requesting the information I need for the video and begin the video creation process. Video is also a great method for increasing your online presence and having your target audience get to know you better.

Not only can the book trailer be viewed through a QR code, I also upload client videos to their YouTube account, Facebook Fan Page, blog and SlideShare.net accounts and check that those accounts are optimized. I want clients to be able to repurpose their content through a variety of methods to help reach as many members of their target audience as possible.

3. Facebook Fan Pages

Many authors have expressed to me they want to have a Facebook Fan Page for their book, but they do not know where to start or how to create what they view as the “eye-catching features” for attracting their target audience to their Fan Page. When I create Fan Pages for clients, I discuss how a welcome page may reflect branding and feature a video; how Fan Pages may include an opt in box to increase a subscriber newsletter list; post events related to their book and business and have links to their blog posts on their Fan Page Wall. Another important factor in having a Facebook Fan Page versus just a Facebook Personal Profile is that Fan Pages are indexed in search engines, which is another method to increase your online presence for your target audience to find you.

One of the beneficial aspects in working with a virtual assistant is that it allows you to focus on your passions and where you feel the majority of your time needs to be spent. Since virtual assistants are business owners, we understand the peaks and valleys that occur in running a business and often serve as a creative sounding board for clients. Don’t feel you have to be a lone ranger in your business. Partner with a virtual assistant to collaborate on projects for your business . . . the possibilities are endless!

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About the Author:

Cornerstone Virtual Assistance specializes in working with authors to manage the technical, creative and administrative projects for your business. Kelly Johnson, owner and Online Business Manager, strives to move your business to the next level by ensuring that the foundation of your business is supported through managing projects and proposing creative ideas to help achieve success. Kelly’s certifications include Professional Author’s Assistant, online shopping cart maintenance, and article writing coach. Services offered include website and blog maintenance, newsletter creation, Facebook Fan Pages, book publishing support, desktop publishing, video creation with Animoto and teleseminar management.

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Karen Saunders is the owner of MacGraphics Services, a unique graphic design firm for today’s entrepreneur. Get your copy of her free audio: Put the Bling Into Your Brand and free eCourse: 5 Deadly Design Mistakes that Could Kill a Sale and How to Avoid Them by visiting www.MacGraphics.net/freestuff.php . You can also contact her at 888-796-7300, or Karen@macgraphics.net

Transforming Your Book or Manuscript into an E-book

May 31st, 2011

June 2011

Transforming Your Book or Manuscript into an E-book

Hi readers, this article is written by Helena Mariposa who is a member of my production team. She offers some nice insights into transforming content into e-books. Many authors are converting their existing books into e-books now due to the popularity of the Kindle, ipad and Nook.

Helena Mariposa

Authors come to me and want their books converted to an e-book. They are proud of the work they have done to make them read and look as well as they do. Now they have heard there is another way to make their book readily accessible to more readers. The question becomes, how do they get it into e-book form?

Beware of Automated Software

The first thing they may discover is that software is available that will convert their book. But what most people learn, as they investigate this option, is that automated software mangles the formatting, so it is not a viable option.

Formatting Issues

Next they approach an e-book converter/developer and agree to send their manuscript for an estimate. They immediately might hear that certain formatting in their book is too costly. “Go for a simpler design” is the advice they may get. In some cases, the best they might hope for is that their manuscript is formatted consistently without “too many” errors. This is disappointing, to say the least. Let’s look at why this is the case.

First, keep in mind this is a relatively new industry, which means guidelines and regulations are in flux. International Digital Publishing Forum is an organization attempting to establish standards for EPUB files. IDPF is responsible for EPUB—the open standard digital publication format. They update their standards regularly, as they are doing again this year. Thus a conversion service must be careful to stay current.

A Variety of Reader Devices and Different Formats

There are a variety of issues involved in converting a book. One of the decisions authors need to make is regarding which platforms they want their e-books to be made available on: Kindle, Nook, Kobo, Sony Reader, iPad, Adobe Digital Editions (the software libraries use), and so on. Each of these requires different formatting. Obviously, authors would like their book to be available on all of them. It usually means an added expense because it involves additional work to make their manuscript look as good as possible on each device.

The next aspect to consider is the design issues involved. Every little flourish or formatting item must be coded, such as bullet points, numbered lists, sections, chapter headings, poems, quotes, letters, endnotes, bibliographies, hyperlinks, email addresses, a linked table of contents—well, you get the idea. If there are photographs, they must be sized for each device. This takes time.

Many people assume when they send their manuscript to be converted, the developer will be able to use the formatting that already exists. Unfortunately, it is not that simple. Whether you send your manuscript as a Word document, a PDF, or an Open Office document, much of the formatting is stripped in the process of converting it to the XHTML language. Once the manuscript is converted, it is the developer’s job to make certain the remaining code is error free.

Coding and Testing on the Devices

Then it is time to begin the arduous task of shaping and coding. Be aware that every time a stage of conversion is completed, the manuscript needs to be uploaded to a device to see how it looks. Yes, there is software for the PC and Mac that is supposed to emulate the various e-readers. Unfortunately, they do not. The only way to check the appearance of a file is by seeing it on the appropriate device. This takes time.

Once formatting is completed to the developer’s satisfaction, there is the issue of compiling the files so that they function properly in e-readers. A task that must be performed, that many authors are unaware of, is the creation of a navigation file. This file tells a device how to navigate from one section to another from any location within the e-book.

ePub Validation

A final step is EPUB validation. Software is available on the web for this purpose. The standard is EpubCheck. The file is uploaded to the validator to check that certain standards are met. This is an evolving requirement for EPUB publishing.

As you can see, a lot is involved in the creation of an e-book you can be proud of and that your readers will enjoy. For me as an e-book developer, it is a question of whether or not one approaches the process as an “art” or a “job.”

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About the author:

After a career in mathematics, Helena Mariposa decided to follow her passion for books. She has been writing and proofreading ever since. Her interest in e-books started after receiving a Kindle. In addition to running an e-book conversion service, Mariposa E-book Transformation, she continues to write and proofread professionally. Visit her website www.eBookTransformation.com for information about her work. She would be glad to talk with you, one book lover to another: mariposa@ebooktransformation.com.

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Karen Saunders is the owner of MacGraphics Services, a unique graphic design firm for today’s entrepreneur. Get your copy of her free audio: Put the Bling Into Your Brand and free eCourse: 5 Deadly Design Mistakes that Could Kill a Sale and How to Avoid Them by visiting www.MacGraphics.net/freestuff.php . You can also contact her at 888-796-7300, or Karen@macgraphics.net

What Special Effects Will Add Flair to Your Print Job?

April 29th, 2011

May 2011

What Special Effects Will Add Flair to Your Print Job?

You may want to consider using one of these unique processes to add pizzazz to a special job. They are implemented during the “finishing” stage, and will add to the cost of your piece. Ideal jobs for these special effects are pocket folders, brochures, and invitations.

Embossing

Embossing uses a metal die, heat, and pressure to reshape the surface of paper. Embossing raises the image above the paper surface while debossing lowers the image. Unless combined with foils (described below), it is referred to as “blind embossing.” A small magnesium die (for example, a logo on your business card) may cost $100. You will need a more expensive brass die for intricate designs, beveled edges, sculptured images, or for print runs longer than 1000 impressions. Dies are priced on size, intricacy, and material—brass being the best quality. Embossing is very attractive on textured cover-weight papers (for example, pocket folders).

Foil Stamping (or Foiling)

Foil stamping is a process that uses a heated die to stamp and adhere a special mylar-backed material to paper. Foils come in many colors and materials (including metallic and pearlescence), special patterns, and designs. You can combine foil stamping with embossing to create a more striking 3D image.

Diecuts

Diecuts are areas that are completely or partially punched out with a steel blade (like a cookie cutter). A diecut can be as simple as a slit designed to hold the corners of a business card to a folder. Die cuts on the outside of a piece allow part of an interior image to show through on the outside. These effects can be quite creative. Your entire piece may be diecut into a unique shape!

Some common uses of diecuts are rounded corners, door hanger slits, flaps, holes, windows, and pop-ups. Many printers keep a number of these common dies in stock.

Varnish

Varnish is a liquid shellac put on a printed piece to add a glossy, satin, or dull finish. It is applied like a final layer of ink after your piece is printed. It may be clear or tinted. Varnish can be used to reduce glare or enhance readability. Spot gloss varnish applied to photos printed on a coated, matte paper will make the photos “pop.” Aqueous coating is a more durable process that provides protection from fingerprints, scuffing, and scratches. UV-coating provides a high-gloss, rubbery, clear finish.

Curl-free Laminate

This is a  film laminate that is used mostly on paperback book covers to add protection and durability. It comes in a gloss or matte finish.

Fifth Color

You may notice that certain PMS colors do not reproduce well when printed with 4-color process (CMYK) inks. If your logo is one of these PMS colors, you may consider running a “fifth color.” In addition to the 4-color process inks, the printer would add the same PMS color ink that you normally use on your spot color jobs (for example, your stationery package) as your fifth color. The PMS ink would make your logo color match the color of your logo on your stationery materials.

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Karen Saunders is the owner of MacGraphics Services, a unique graphic design firm for today’s entrepreneur. Get your copy of her free audio: Put the Bling Into Your Brand and free eCourse: 5 Deadly Design Mistakes that Could Kill a Sale and How to Avoid Them by visiting www.MacGraphics.net/freestuff.php . You can also contact her at 888-796-7300, or Karen@macgraphics.net