3 Steps to Take the Heat Off Grammar Mistakes

February 27th, 2011

March 2011

3 Steps to Take the Heat Off Grammar Mistakes


This article is written by Barbara McNichol, a member of my creative team. Barbara is an expert editor and author of Word Trippers available in Kindle format at Amazon.com. She has edited numerous award-winning and best-selling books. Here’s her article:

Did you know grammatical errors are a hot topic? Yes! I learned that when a blog post about writing connected with Ezine Articles took a subject close to my heart and made it relevant to everyone.

Within 24 hours of posting an article about 6 grammatical errors that make authors look unprofessional, this blog post received 776 views and 93 comments. That’s evidence of how “hot” the topic of incorrect grammar can be!

Here’s an excerpt from the blog post:

in these days of txting, iming and all low caps, its easy to take shortcuts to writing

However, even though we now use our keyboards as we once did our phones, what most people do not understand is how unprofessional the improper use of the English language can make an article, and its author, look. Look at the sentence above again. Does it look professionally written to you?

Now, I’m not saying you need to go back to 9th grade English class and try and figure out where your participles are dangling, but making sure you have a command of the basics is essential.

The post went on to list six common errors that make authors look unprofessional. Five of them are what I call Word Trippers—a pair of similar words with different meanings and spellings that can trip people up, such as loose/lose, affect/effect, it’s/its, their/there, than/then. (The sixth addressed misuse of semicolons, something that riled writer Jeff Rubin so much, he established September 24 as National Punctuation Day.)

Among the blog comments, the most philosophic came from a subscriber named Jenny who wrote, “I am always amazed at how many who consider themselves writers make these mistakes – which are so easily avoided if one is paying attention. Personally, I think they just don’t care!”

Do People Care or Not?

As an editor who deals with these mistakes constantly in letters, articles, and manuscripts, I endorse Jenny’s observation that these problems are easily avoided. But I challenge her statement, “I think they just don’t care.” Rather, I see three factors at play here:

(1) People tend to write in a stream-of-consciousness manner, eager to get ideas down (that’s okay when drafting copy for an ezine). In this creative mode, fine-tuning isn’t the first priority.

(2) “Instant messaging” is just that! People seem to be hurrying to move on to the next thing, feeling good about “getting that done,” and prematurely declaring a written piece complete. They don’t make sure what they’ve written comes across exactly the way they wanted to say it—and that’s highly dangerous.

(3) Writers often lack the desire, discipline, or dedication to revisit their prose with a fresh eye, a clear mind, and breathing space to think it through. Essential!

Half-Baked Prose

I call the result of this propensity to write fast, move on, and never look back “half-baked.” After all, you wouldn’t eat a loaf of bread that’s half-baked. Why would you send out a written piece that isn’t fully “cooked” either?

The solution? Take time to put your writing “back in the oven” and question the key elements: the validity of the thoughts, the logical thread of persuasion, and the correct use of each word.

Yes, gremlins (e.g., incorrect grammar and punctuation) still get through. So do unclear transitions and inexact word choice. Because of these, reviewing your written piece only once simply isn’t enough.

Three Steps to Perfection

I suggest if you habitually add these simple steps, you can “bake” your piece close to perfection:

(1) Print your piece and then go to another area to read it aloud as if a 10 year old needed to understand it. You’ll recognize unclear passages quickly that way.

(2) Question each word for its meaning, spelling, and role (or is it roll?) in the sentence. Then take time to look up what you suspect isn’t correct. Don’t rely on memory alone; it can be shaky. Instead, access easy-to-use resources that will make your writing life easier.

(3) Revise, reread, revise, reread . . . until you’re satisfied.

Above all, slow down and think about your readers, be they 10 years old or 100. No one wants to eat half-baked bread, nor do they want to read partly polished prose. Flavor your writing until it’s “cooked” just right!

***

Barbara McNichol edits the gremlins out of articles and professional books. She has created Word Trippers: The Ultimate Choice for Choosing the Right Word When It Really Matters as a resource that keeps writers on track. Visit www.wordtrippers.com to sign up for her free Word Tripper of the Week ezine or contact her at 520-615-7910. Better yet, you can buy her Word Trippers – 350+ of these pesky pairings—as a Kindle e-book on Amazon. Here’s the link.

———————

Karen Saunders is the owner of MacGraphics Services, a unique graphic design firm for today’s entrepreneur. Get your copy of her free audio: Put the Bling Into Your Brand and free eCourse: 5 Deadly Design Mistakes that Could Kill a Sale and How to Avoid Them by visiting www.MacGraphics.net/freestuff.php . You can also contact her at 888-796-7300, or Karen@macgraphics.net

5 Tips on Creating a Dynamic Vinyl Banner for Your Next Trade Show

January 28th, 2011

February 2011

5 Tips on Creating a Dynamic Vinyl Banner for Your Next Trade Show

Businesses that exhibit in trade shows and showcase events must have a dynamic banner to draw attendees to their booths. Here are 5 tips to creating a banner that will work for you, not against you.

  1. Think of your banner as a billboard. It needs to capture attention and be easy to read. Your message needs to be grasped quickly by trade show attendees. Keep the idea and design simple and concise.
  2. Most businesses capitalize on their brand by incorporating their logo and tag line. If you are running a special deal or offer, limit your message to only 7 words.
  3. Use your brand colors or bold, bright colors. Use high contrasting colors to increase legibility from a greater distance.
  4. Avoid patterns and busy backgrounds by using solid colors or gradients.
  5. Include your contact information –  your website and/or a phone number. You don’t need to include your street or postal address.

Banner Display

A lightweight vinyl banner is easy to transport and set up. You can use grommets spaced about one foot apart (to prevent sagging), or add pole pockets for aluminum or PCV pipes. You can purchase a lightweight, freestanding telescopic or rollup banner stand for around $100. Booths are typically 8 or 10 feet wide, so you can have a 10′ wide horizontal banner or a 6′ tall vertical banner. These are easy to transport and set up. When mounting your banner, check to see if it is viewable from a distance and doesn’t block important parts of your booth.

Banner Materials

Flexible banners come in vinyl, scrim or paper material. Eco-solvent vinyl banners resist fading caused by UV rays, are waterproof and are very durable for outside displays. They may last between 3 to 5 years when displayed outdoors, and many years when used only indoors. Eco-solvents are more ecologically friendly than solvent inks in the past. Water-based paper and scrim banners are more susceptible to fading and water damage and are mainly used for indoor trade shows. Water-based banners used to have superior graphic resolution, but now the eco-solvent banners are as good quality.

Banner Artwork

Create your banner with a professional software package in CMYK color inks, and deliver your file to a banner or sign vendor. PDF or eps files in the vector format can be enlarged to any size without degradation to the graphics. If you are using photos, (which are in the raster format) be sure to use the highest resolution possible so when they are enlarged they will still be sharp. A rule of thumb is to create a jpg, tif or Photoshop file at 1/2 or full size at 150 DPI to maintain crisp results. Keep in mind that banner printing machines work in the CMYK inks, so sometimes they may not be able to precisely match PMS inks that are often used in logo designs. Get a sample swatch of your logo printed first before making the banner.

Shown below is a banner we designed for Tuscany Valley Alpacas.

———————

Karen Saunders is the owner of MacGraphics Services, a unique graphic design firm for today’s entrepreneur. Get your copy of her free audio: Put the Bling Into Your Brand and free eCourse: 5 Deadly Design Mistakes that Could Kill a Sale and How to Avoid Them by visiting www.MacGraphics.net/freestuff.php . You can also contact her at 888-796-7300, or Karen@macgraphics.net

The Yellow Brick Road Map to the Book Production Process

January 1st, 2011

January 2011

The Yellow Brick Road Map to the Book Production Process

Are you publishing your first book? Congratulations! Would you like a road map to show you the steps to go from manuscript to a professional, printed book or ebook listed on Amazon?
.
Over the years of designing books for independent publishers I’ve recognized first-time publishers could use a quick reference guide on time frames, tasks they are responsible for, and how to work with contractors such as editors, designers and printers.
.
I created an easy-to-follow 10-page guide with checklists of action items, standard time frames, an overview of the design process, and where to obtain important items (such as ISBN and LCCN numbers) on the Internet.

This guide will help you become familiar with your role as the general contractor; what to do yourself, and when you should consider hiring a subcontractor. I also have links to important websites you need to access during the publishing process.

Learn how to save time and money, in what order to do certain tasks, what to avoid, and what you absolutely must never forget to do if you want a professional book.

For a limited time only, The Yellow Brick Road Map to the Book Publishing Process is only $10.
.
You can purchase and immediately download the PDF file from my website. Just click this link:
and scroll down the page until you see this Yellow Brick Road Map graphic:
.
.
————————–

Karen Saunders is the author of  Turn Eye Appeal into Buy Appeal: How to easily transform your marketing pieces into dazzling, persuasive sales tools! Learn more about her book and get free instant access to her eCourse: 5 Deadly Design Mistakes that Could Kill a Sale and How to Avoid Them, and audio class: 
Put the Bling Into Your Brand at www.macgraphics.net/

Copyright: Guidance on Protecting Your Creative Work

November 29th, 2010

December 2010

Copyright: Guidance on Protecting Your Creative Work

© 2010 Joyce Miller

In today’s marketplace, whether you are a web designer, an author, a marketing specialist, or any other kind of creative professional, it is imperative that you have some knowledge of copyright. Below are some ways to protect your work.

Whether your valued work is a book, an image, a blog entry, or a website page, you should place a copyright notice on it that says to the world, “This is my work. I value it.”  A copyright notice consists of the copyright symbol, the year of copyright, and your name, and it should look something like this:

© 2010 John Doe

Another smart move is to always give the reader who may wish to use your work an indication of how you view that activity.

  • If you do not wish anyone to use your work without your permission, you may want to use a detailed statement that your work is not offered for copying without express permission except in a fair use case.  See below.
    • All rights reserved.  No part of this book may be reprinted or reproduced or utilized in any form or by any electronic means now known or hereafter invented without the express permission in writing from the copyright holder.
  • If you don’t mind sharing your work under certain circumstances, you may wish to use one of the six Creative Commons licenses. With these licenses you may choose the circumstances in which you are willing to share your work.  Creative Commons licenses are represented by symbols. You may use them to show what you will allow others to do with your work.

For example, you may allow copying in part or in full as long as you are credited for the work.  You may allow your work to be changed. In other words, you may allow someone else to make a derivative of it.

There is one important aspect of a Creative Commons license that you should consider before offering your work under such a license. It is in one sense non-revocable. In other words, you may remove the license from your work after you have placed it there. However, anyone who has used your work in a work of their own while yours was under a Creative Commons license may continue to distribute their work after you have removed the Creative Commons license.

  • If you want to control the uses others make of your work, always place information about how to obtain your permission such as an email address or a mailing address in an obvious location such as your homepage or copyright page.
  • Another important activity in protecting your work is registration with the US Copyright Office.  This may be accomplished online and is fairly inexpensive.  It is true that your work is copyrighted in the U.S.A. from the moment it is created. However, to sue someone for copyright infringement, you must have federally registered it. If you wait to file a claim until you have been infringed upon, you will have to wait for your registration to be accepted and this can take many months.  You may pay a fee to expedite registration, but this fee is quite high. Also, if you do not file copyright registration within three months of creation or of publication, you will not be able to collect statutory damages in the event you win a suit. These damages are normally much higher than any actual damages you may be able to prove.

For information on filing a registration for a website, a book, or an image, go to the US Copyright Office website and click on the eCO login button under “How to Register a Work.”

Taking a few precautions like the ones above can save you a lot of frustration and regret later on.

————————–

Joyce Miller is founder and co-owner of Integrated Writer Services, LLC. She conducts copyright workshops, teleseminars, and training sessions for illustrators, web designers, marketing professionals, authors, and artists. Joyce offers copyright project management, copyright research, and permissions tracking for items such as prose and poetry quotations, maps, photographs, song lyrics, graphic design works, and works of fine art.

She direct clients in taking steps to protect their work on websites and blogs, in articles, and in books from claims of copyright infringement and plagiarism. She also aids clients in addressing how to protect copyright in their own work. For consultation, permissions tracking, project management, and general information on copyright clearance issues, visit her website or send her an email at joycem@writerservices.biz.

—————————-

Karen Saunders is the author of  Turn Eye Appeal into Buy Appeal: How to easily transform your marketing pieces into dazzling, persuasive sales tools! Learn more about her book and get free instant access to her eCourse:
5 Deadly Design Mistakes that Could Kill a Sale and How to Avoid Them, and audio class:
Put the Bling Into Your Brand at www.macgraphics.net/

What are the Essential Elements of a Speaker One Sheet?

October 28th, 2010

November 2010

Speaker One Sheet Design

You meet someone who could hire you for your expertise and services. In the spirit of getting to know you, that decision-maker asks, “What do you speak about?” or “How do you help organizations?” or “Which groups have you worked with?”

These questions become your opening to convey how you assist people and why you’re the one experienced to do so. That’s exactly what a speaker one sheet does, too. To convey that you’re a “must-have” expert, your one sheet needs to be written and designed effectively.

narrow

Answers Key Questions

Your one sheet, in effect, succinctly answers these seven questions that decision-makers would ask you in person at a first meeting:

  1. How would you describe your area of expertise?
  2. Whom do you work with and give presentations to?
  3. What are the benefits of hiring you—
    • for the leaders of the organization?
    • for the participants in the ranks?
    • for organizational progress?
  4. What have you done that makes you an expert?
  5. Which groups have you worked with before?
  6. What did participants think of your contribution?
  7. How can you be reached for more information?

Well-crafted words on your one sheet answer these questions in the form of seven corresponding “must-have” elements:

1. Topics/Programs

2. Target Audience

3. Benefits (especially in headlines)

4. Biography

5. Client List

6. Testimonials

7. Contact Information

Adding Personality with Your Brand

Even if you have all of these elements in place, what turns it into a stronger “must-have” piece that represents you? In a word: Personality. Use bold, creative, unique graphics that support your brand, and set you apart from your competition. Follow up with a strong logo and a powerful tag line.

Here is the front side of a recent one sheet our team designed for speaker Holly Green:

Here is the back side:

Would you like to learn more secrets to creating a ‘Get-Hired’ one sheet? You can get more design and writing tips from my one sheet AudioPak.

For over 18 years I’ve been creating “get-hired” one sheets for speakers, authors and solopreneurs. Now you can get more in depth information about constructing a powerful one sheet with my one sheet AudioPak.

This is an exclusive hour-long interview that I recorded with editor Barbara McNichol and Rebecca Morgan of SpeakerNet News.

You’ll learn:

  • Who your messages should be directed to
  • What written and graphic elements to include
  • How to make your one sheet ‘float’ above the rest
  • The 3 most common mistakes speakers make on their one sheet
  • How to ‘get over yourself’ and start crafting a powerful one sheet

You’ll also receive a 24-page full-color handout packed with tips, worksheets and graphic samples. Also several pages in the handout are from my award-winning home study course, Turn Eye Appeal into Buy Appeal: How to easily transform your marketing pieces into dazzling, persuasive sales tools!

You get all this for as low as $47.00!

I’ll throw in one more bonus . . . I’ll give you a free critique of your one sheet . . .

or

You can apply the cost of this AudioPak toward the design cost of a custom one sheet created by MacGraphics Services.

Please visit my website www.MacGraphics.net to see more sample one sheets or to place your order.