Posts Tagged ‘Expertise’

66 Ways to Turn Your Expertise into Profits

Wednesday, November 19th, 2008


December 2008 Issue

66 Ways to Turn Your Expertise into Profits

Books – Published or Self-Published

Mini-Books – Smaller versions of your book with cut-down content used as premiums

E-Book- Compile related product information or instructions into an ebook. You could publish it in text, pdf, html format

E-Book Of Reviews – Publish an ebook of stuff that’s related to your target audience that you could review like products, web sites, movies, etc

Dictionary Of Terms-Publish a web directory or ebook dictionary of terms relating to your specific business industry or subject.

Audio/MP3 Books

Transcripts – Create an ebook of text transcripts of a related live event. It can be a seminar, speech, class, interview, etc.

Article Compilation

Blog Compilation

Teleseminars – Expert Call Ins Set up a date and time when your customers can call up and talk directly with experts that are related to your industry

Online Video-Allow customers to download or view a related how-to video or informative seminar right over the internet.

Webinars over the internet

Audio/MP3 Programs – Allow customers to download and listen to a recording of an expert that is being interviewed right over the internet

Video Trainings- DVD’s/MP4’s

Multi-Media Products – Combine Printed materials, video and CD’s

Home-Study Courses – Multi-media product format designed to be a complete system in a box.

E-mail Lessons – Teach a class via e-mail about a subject your customers want to learn. E-mail them study materials, worksheets, assignments, etc

Workbooks/Manuals

Text Workbook – Publish a text format ebook so your audience can learn and practice a certain skill. ie: a text workbook for writing ad headlines.

Coaching Programs

Hourly Consulting /Coaching

Long-Term Consulting/Coaching Contracts

Subscription Consulting – Ongoing consulting for a monthly or annual fee

Public Seminars

Train-the-Trainer Programs

Corporate Training Programs – Your material licensed for use on a company-wide basis

BootCamps

TeleBootCamps

Mentor Program – Give your customers unlimited consulting with their purchase. Allow them to contact you by e-mail, phone, fax, in person, etc

Licensing – Your products, services and content distributed by others under your name or theirs

Infommerical Product – Product designed to sell on the radio or via television infohttp://www.blogger.com/img/blank.gifmercials

Subscription CD/ MP3 Series

E-mail Newsletter-Publish an informative e-zine that keeps your customers informed of important or helpful information related to their purchase

Audio/Video E-Zine – Give customers an upgraded version of your e-zine in online audio or video format. Non-paying customers could only get it in e-mail.

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Radio or Television Show

Syndicated Column – Your articles appearing regularly in periodicals

Private-Label Magazine - Magazine with your name and title, but produced by others for your use

Ghostwriting & Co-Authoring – Writing for others with cover credit or not

Branded Retail Products – Hard and soft goods produced for retail consumers with your logo or name

Special Reports & White Papers

CD/DVD Training – Typically sold for use as a training tool, but can be used for marketing, too

Adult Professional Education- (Continuing Education Units) – For industry associations or for consumers through local seminar companies

Compiled Reference Guides – Directories and other compilations on useful forms, resources and material

Software – Your own or templates designed for use with off-the-shelf applications

Industry Conventions & Trade Shows – With revenues from workshops and trade show booths

Business-Building & Practice-Building Systems – Materials developed to help others increase revenue

Seminar Company Workshops – Your material developed and licensed for presentation by others at public seminars

Membership Clubs ie: Speakers’ Community – www.speakerscommunity.com

Checklists- Create a list of things to check for a particular process related to your business’s topic. Ex: a checklist for creating a web site.

Templates-Design- a template that will make a certain action easier for your target audience. Ex: a template for writing a resume

Advice Service – Offer a live chat room were you or your employees can give your visitors and customers advice on your business topic

Human Research Offer a free service where you will search for sites or information your visitors or customers can’t seem to find online.

Plans – Create ready-made plans for a particular project your target audience wants to accomplish. It could be marketing plans, landscape plans, etc.

Forms – Offer printable, ready-made forms your visitors or customers would use regularly. It could be legal forms, organizational forms, etc.

E-mail Reports – Publish quarterly e-mail reports that contains new research, discover surveys, and statistics about your related industry.

Customer’s Only Discussion Board – Make a place online for your customers to communicate about your business or similar information.

Private Web Site – Give access to a private part of your web site were customers can find helpful information non customers can’t access.

Online Utility -Give customers a web utility that will make their life easier. It can be a calculator, graphic creator, web site submitter, etc.

Announcement Alerts – Give customers e-mail alerts about critical information or product releases before your non customers find out about it

Discounts – Allow your customers to get lower prices on your products and other related products other businesses sell

Private Invitations – Give your customers private invitations to customer events that non customers cannot attend

Online Rolodex/Resource List – Compile a list of web sites or online contacts that are related to the product. You could publish it on CD/PDF or on the web

Archived Information – Bundle together some older information that’s no longer available. It could be e-zine back issues, blog, articles, transcripts, etc.

Statistics eReport - You could compile a report of different statistics that’s related to their purchase. It could be surveys, tests, special studies, etc.

Personal Notes E-File - Collect notes that you’ve taken about your industry and compile them into a downloadable file.

To Do List Or Instructions – Publish a list of instructions or things to do in order to accomplish a goal your customers would want to
complete.

Susan Levin is an international marketing consultant and the founder and owner of www.SpeakerServices.com. Her company offers training, marketing and development services for professionals who are interested in growing their business and income through speaking. Learn more about the Speakers’ Bootcamp and the 3 camera Video Demo Showcase that Speaker Services produces click here: Speakers’ Bootcamp and Video Demo Showcase

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Karen Saunders is the owner of MacGraphics Services (303-680-2330), a unique design firm for today’s entrepreneur. Whether you outsource your promotional pieces or are a do-it-yourselfer, Karen takes the mystery out of graphic design and relationship marketing. Click here FreeCard to learn how to receive a custom greeting card design and a gift account with a greeting card company.

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Visit my website to see portfolio samples of book covers, brochures, logos, ads and speaker one-sheet designs: www.MacGraphics.net

You may contact me by email or phone:
karen@macgraphics.net
or call me toll-free at 888-796-7300
In Denver: 303-680-2330

If you enjoyed reading my ezine and posts, you will LOVE my ebook, Turn Eye Appeal into Buy Appeal: How to easily transform your marketing pieces into dazzling, persuasive sales tools! This organized guidebook has short chapters, over 200 hyperlinks and full-color graphic examples. Hundreds of business owners have used my simple do-it-yourself reference guide to create stunning marketing materials that really SELL their products and services! To learn how you can get this indispensable book, click here: www.BuyAppealMarketing.com

P.S. See that envelope icon below this posting? If you click on the envelope you can email this posting to a friend.

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Posted in Boot Camps, Mentor Programs, articles, audio, books, coaching programs, eBooks, ghostwriting, membership sites, newsletters, teleseminars, video, workbooks | No Comments »

7 Crucial Reasons Why You Need to Market Yourself as an Expert Starting TODAY

Friday, November 30th, 2007


December 2007 Issue
7 Crucial Reasons Why You Need to Market Yourself as an Expert Starting TODAY

Article by Nancy Marmolejo www.VivaVisibility.com

My guest writer today is Nancy Marmolejo, “The Visibility Expert.” You may remember she interviewed me on November 14th for a teleseminar on one-sheets.

With the phenomenal rise of media outlets such as cable TV, online networks, blogs, podcasts, and more, never before has the demand for quality information been higher. From magazine publishers to bloggers, expert opinion is needed to provide valuable content for listeners, readers, and web surfers.

As a business owner, you can easily become a recognized expert by taking what you already know and using it as a marketing tool. With the right combination of expertise and visibility, you create credibility. And with credibility, doors open.

Here are 7 crucial reasons why you need to market your expertise starting TODAY.

Reason #1: Experts get thousands of dollars of free PR.

Do the math: A ¼ page ad can run hundreds to tens of thousands of dollars in a magazine. Studies show that consumers need several impressions of an ad before they take action, so figure on buying at least 3-5 ads. Factor in the cost of a graphic designer, maybe a PR firm, and you are making a major investment.

On the other hand, a 1-2 paragraph quote in the same paper will cost you nothing and takes up the same amount of room. Not only does it validate you as an expert, but also mentions your business and more info on you. Because it is not paid advertising, the consumer sees it as more credible and legitimate. You earned that recognition through your expertise. The snowball effect begins as new customers and other media outlets learn more about you. An expert is born.

Reason #2: Nothing says CREDIBILITY better than the words “Recognized Expert”

Once the word is out that you’re a recognized expert, people will treat you differently and new doors will open. Whether you choose to be an expert for a small local market or an international audience, you now possess a higher level of credibility. Inside you may feel the same, but on the outside others perceive you in a higher esteem. Remember that reporter who could never remember your name? Now that you’re an expert, she wants to sit next to you at every networking event and learn more about your business. You’ll find people waiting in line to get to you. Human nature is a funny thing; now you can use it to impress your peers and position yourself as a leader in your field.

Reason #3: As an expert, you have a unique perspective and the world wants to hear it!

You may think there’s nothing new to say about your industry. Perhaps you’re convinced what you have to say isn’t good enough or original. Don’t limit your beliefs with what already exists. You do have something unique to say because no one has said it in your voice, with your style, and with your personality. Imagine if no artist ever painted the human form again because Rembrandt did it so well. By withholding your expertise, you are denying your ideal market the chance to learn from a new perspective.

Reason #4: Information is King!

And you hold the keys to the kingdom. This is the Information Age and your information is not only valued, but is in high demand. From paid speaking engagements to high priced information products, you can reap the benefits from this trend.

Reason #5: Experts save people valuable time.

A downside of the information age is that most people are suffering from information overload. We simply can’t keep up with all that is generated each day. By going public with your expertise, you serve as an information filter. You are taking years of experience and information and condensing it into comprehensible pieces. Rather than someone spending hours exploring websites or buying magazines, one simple article or speech by you may be all they need to grasp a challenging topic. Remember: what comes easily to you doesn’t come easily to others. Use that to your advantage.

Reason #6: Experts get paid more. Lots more . . .

We all know the law of supply and demand: the more in-demand you are, the less available you are. When your visibility increases, more people are going to want your products or services. Imagine you’re a consultant who charges $150 an hour. You are quoted in a major magazine and flooded with business proposals—more than you can handle. With such an influx, you can now double your hourly rate and people will gladly pay it! Even if you cut down on your work hours, you can still come out ahead. You are now in the position to create the lifestyle you’ve always wanted with your newfound fame.

Reason #7: People are already asking you for advice . . . so why aren’t you leveraging that?

You are brilliant and may not realize to what extent. Think of how many people call or email you with “quick questions”. A quick questions for you is easy . . . but imagine how much time the person would have to spend searching if you weren’t around? You can start the steps today to use your expertise to market your business in a whole new, exciting, creative way.

Experts come in all shapes and sizes, preferring different forms of free publicity. Maybe some coverage in the local paper or a trade journal is good enough for you, or perhaps you want to be on national TV. Whatever your goals, assess which avenues are best for you and chart the course to make it happen.

With the right combination of expertise, visibility, and credibility, your business can soar to new heights and you may discover a love for the limelight!

About the author:
Award winning businesswoman Nancy Marmolejo turns ordinary business owners into extraordinary entrepreneurs by adding the words “recognized expert” to their titles. With a proven marketing system to boost visibility and well honed coaching skills to get you there, Nancy wants you to stand out, get noticed, and get more business by positioning yourself as a recognized expert. Nancy has appeared numerous times on TV, in print, and online as an expert and receives thousands of dollars of free PR simply by sharing her knowledge with others.

Learn how simple it is to market yourself as an expert by visiting Nancy’s website www.VivaVisibility.com for a free audio course, 7 Quick and Simple Tips to Stand Out and Sizzle as a Sought After, Recognized Expert

Copyright Nancy Marmolejo 2007 All Rights Reserved

Karen Saunders is the owner of MacGraphics Services, a unique design firm for today’s entrepreneur. Whether you outsource your promotional pieces or are a do-it-yourselfer, Karen takes the mystery out of marketing. Learn the Top 5 Mistakes that can cost you money by signing up for her FREE e-course, available for a limited time. To take advantage of this e-course and find out how easy it can be to attract more clients, click here: www.macgr
aphics.net/FreeStuff.php. You can also contact her at 888-796-7300, or karen@macgraphics.net

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Visit my website to see portfolio samples of book covers, brochures, logos, ads and speaker one-sheet designs: www.MacGraphics.net

If you enjoyed reading my ezine and posts, you will LOVE my ebook, Turn Eye Appeal into Buy Appeal: How to easily transform your marketing pieces into dazzling, persuasive sales tools! This organized guidebook has short chapters, over 200 hyperlinks and full-color graphic examples. Hundreds of business owners have used my simple do-it-yourself reference guide to create stunning marketing materials that really SELL their products and services! To learn how you can get this indispensable book, click here: www.BuyAppealMarketing.com

But wait, there’s more . . .

To sign up for FREE audio classes, articles or an eCourse on design and marketing tips click here:www.macgraphics.net

P.S. See that envelope icon below this posting? If you click on the envelope you can email this posting to a friend.

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Posted in Marketing, credibility, expert, visibility | No Comments »

I was part of Mark Victor Hansen’s MEGA Marketing Magic event!

Thursday, March 9th, 2006

I was part of Mark Victor Hansen’s MEGA Marketing Magic event!

Attending my first MEGA event was a wonderful experience for me. Here you can see Mark Victor Hansen interviewing me on the main stage during my giveaway–I am wearing my “magic hat.” I gave away a copy of my book, “Turn Eye Appeal into Buy Appeal” along with $280 in bonuses. The lucky winner climbed over tables to race up to the stage to get my book! If YOU are interested in ordering my book, click here: www.BuyAppealMarketing.com

As an exhibitor, I was given a breakout session. Mine was called “Graphics Wizardry: Turn Your Branding Concepts into Designs that Magnetize Sales! I created a magic show act where I pulled my graphics out of a giant magic hat. It was so much fun and was a hit with the attendees . . . I had them “under my spell” . . . at 7:30 am no less!

My good friend, Barbara McNichol of Barbara McNichol Editorial helped me out with my booth, and we collected quite a few cards from interested prospects. Conference attendees were interested in graphic design and copywriting services . . . we offer everything from book cover design to logos to brochures and ads.

During the event, I couldn’t believe how easy it was able to “rub elbows” and have one-on-one conversations with some of the great names in marketing and Internet strategy—Mark Victor Hansen, Alex Mandossian, Ali Brown, Lorrie Morgan-Ferrero, Cat Seda, Brad Fallon, and Rick Frishman. WOW!

This was a one remarkable experience. I truly will cherish the fond memories and new friendships.

Karen Saunders

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What if YOU could know the secrets of a 1st class graphic designer that would help you create amazing marketing materials in a few hours, would you want to know how? Find out now at www.BuyAppealMarketing.com

Karen Saunders is the author of Turn Eye Appeal into Buy Appeal: How to easily transform your marketing pieces into dazzling, persuasive sales tools! Hundreds of business owners have used her simple do-it-yourself design system to create stunning marketing materials that really SELL their products and services! To learn about this indispensable book, click here: www.BuyAppealMarketing.com

P.S. See that envelope icon below this posting? If you click on the envelope you can email this posting to a friend.

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Posted in Graphic Design, Marketing, Marketing Materials, expert | No Comments »