What Bonus Marketing Materials Can I Get From My Book Printer?
Soft cover books are usually printed on large press sheets, and usually there is enough room on these sheets to print additional items, such as postcards and bookmarks. The stock used on soft cover books — typically 10Pt C1S—is perfect for these items. Your printer will charge for the extra labor in trimming out these items; however, you can save a bundle of money by printing these marketing items at the same time with your cover than by printing them separately later.
Your printer will print the same quantity of postcards and bookmarks as your order quantity for books. The typical postcard size is 4" x 6", and a bookmark size is 2" x 7". For an additional fee, your printer can print black ink on the back of these items. If you want to customize the information on the back of the postcards, you can have your book printer leave the backs blank. Then for a future event — an announcement for a book signing — take the postcards to a local "quick printer" to imprint the backs.
Extra covers
You may want to ask your printer to print extra covers—sometimes called "cover flats." These are covers that have not been bound to your book. They are flat sheets with the back cover, spine and front cover, printed and trimmed to the size of your book.
What can you use these items for?
You can include all these items in your press kit, or hand them out during book signings. Some authors have glued a postcard (depicting the front cover of the book) to the front cover of their press kit folders. Postcards also can be mailed to all your friends and associates. The extra covers can be used when you wish to advertise your book in a catalog or other media piece, and a picture of the book cover is required.
Thanks to Ann Marie Gordon of United Graphics for help with this article.
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You are welcome to "reprint" this article on book layout and typsetting as long as it remains complete and unaltered (including my "about the author" section at the end).
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About the Author Karen Saunders is the author of "Turn Eye Appeal into Buy Appeal: How to easily transform your marketing pieces into dazzling, persuasive sales tools!" Hundreds of business owners have used her simple do-it-yourself design system to create stunning marketing materials that really SELL their products and services! Pick up FREE articles, audio classes, eCourse and ezines at http://www.macgraphics.net
