Quantity you want printed (Note: you can ask for more than one quantity)
Trim size (Note: book printers may specialize in certain sizes and offer economical prices when printing a size suited for their presses)
Page count (Note: most printers specialize in 32-page signatures)
Interior pages specifications:
How will you supply the artwork? (On disk or hard copy? Computer files must meet printer’s specifications — ask printer for Electronic Information Form)
Will your interior pages bleed? (Printing graphics up to the edge of the page)
Number and color of ink (B&W is most common and most economical)
Stock - Paper brand/name, texture, color, weight. (Note: papers vary on thickness, color, opacity, stiffness, bulk — request samples)
Proofs (Do you want bluelines or B&W laser print proofs)
Cover specifications:
How will you supply the artwork? (On disk or hard copy? Computer files must meet printer’s specifications — ask printer for Electronic Information Form)
Colors (PMS spot colors or 4-color process)
Stock (Note: soft cover is usually 10 pt. C1S — 10 pt. weight is similar to a postcard, and C1S is "Coated One Side"— shiny on the outside only)
Proofs (You should order a color match print or digital color proof)
Type of lamination ul>
Binding - Soft cover (perfect binding) or hard cover (case binding)
Packing (Bulk pack in cartons and/or shrink wrap)
Ask the printer about shipping costs, terms, taxes, and turnaround
Back to articles list. What if YOU could know the secrets of a 1st class graphic designer that would help you create amazing marketing materials in a few hours, would you want to know how? Find out now at www.BuyAppealMarketing.com
You are welcome to “reprint” this article on book printing as long as it remains complete and unaltered (including my “about the author” section at the end).
Welcome to Adobe GoLive 5
About the Author Karen Saunders is the author of "Turn Eye Appeal into Buy Appeal: How to easily transform your marketing pieces into dazzling, persuasive sales tools!" Hundreds of business owners have used her simple do-it-yourself design system to create stunning marketing materials that really SELL their products and services! Pick up FREE articles, audio classes, eCourse and ezines at http://www.macgraphics.net
