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Are you a new speaker, author, or entrepreneur? Or perhaps you’ve been in business for a while but want to raise your presence in the market place to the next level. MacGraphics can guide you through the process of branding and marketing your business for the 21st century.
Our highly experienced team of brand experts, graphic designers, copywriters, illustrators, website designers/programmers, and search engine specialists will create a dynamic brand, powerful website, and professional collateral, marketing, and public relations materials to help you meet the goals you’ve set for your business.
We’ve developed a seamless 7-step system that builds on and leverages the content and decisions you make during each step in the process. This system is proven to save you time and money versus doing each of these steps separately. If you require assistance in only one or two areas we would be happy to help you too. Here are the steps we take:
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Strategic discussions
First we will hold strategic discussions to clarify objectives and set strategies.
- Brand development
We will help you clarify your message based on key values and key benefits of your products and/or services. We’ll help you identify your niche and target market(s). Then we will distill your values and benefits into a dynamic, powerful and unique tagline. Finally we will create logo designs and the final logo, which graphically supports top messaging.
- Develop business ID package
Also known as a stationery package, these collateral materials will integrate the new logo and align with the website design. Components include: business cards, letterhead, and design for #10 envelope.
- Website creation--strategic direction, key messaging, copywriting
We will provide strategic direction, key messaging, and copywriting for your website. This will include a launch discussion with you to clarify your website’s business objectives. We’ll guide you to make key marketing strategies and messaging that will drive the direction, content, features, and functionality. Then distilled brand information is produced to ensure the tone of the website copy marries with the design. Domain name selections take place at this stage too.
- Website creation--programming, reviewing, testing
Working as a team, we will create and finalize your website design with your new brand. We will develop the site, review and test it before going live to ensure accuracy and functionality. Then we’ll go live and do a final testing to ensure accuracy on all platforms.
- Develop printed marketing materials
We will leverage the copy from your website and your new brand graphics into a speaker/author one sheet or company brochure.
- Search Engine Optimization (SEO), Search Engine Marketing (SEM), Social Networking
We will identify search-engine optimization goals, return on investment targets, and initiate foundational search-engine optimization with meta-tags and images (SEO). We’ll pursue monthly robust search-engine optimization strategies, driven by the your specific goals.
Case Studies
Business owners look to our team for on-target branding, websites, and marketing materials
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Case study #1
Attorney needed to bring new brand to life to
launch speaking business
Challenge
When Jonathan Bowman, Esq., came to our team, he had selected the name of
his new company: Clear Picture Leadership. However, he needed a website and
marketing materials that would communicate his leadership expertise as an
attorney and help him launch his new career as a speaker.
Jonathan’s speaking business has a unique twist, which needed to be clearly
presented visually and in the copy. As a professional photographer, he uses
his imagery in presentations to help communicate his leadership concepts.
Solution
- Our team created the logo and brand graphics
- Our team identified Jonathan’s key benefit message for leaders: “Create
a bold, clear-picture vision that inspires others.” We wrote the
copy for his new website, ensuring it resonated with this benefit message
– the heart of his new brand.
- Our team created the logo, copy, and brand graphics for Jonathan’s speaker
brochure (one-sheet).
- Next, we created his new website, featuring Jonathan’s photography. Plus,
the website includes marketing features such as calls to action, a subscriber
opt-in box, and contact form to ensure this hardworking website would help
him successfully launch his speaking business.
- In addition, we created a marketing postcard and identity package (business
card, letterhead, and envelope) that reflect his brand.
Results
Jonathan is now launching his speaking business from a solid foundation:
a clear brand, hardworking website, and professional marketing materials.
He adds: “This is an extremely talented team. I’m very pleased
about the professional quality of my website and marketing materials.”
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Case study #2
Creative talent needed a brand, website, and more
to promote new speaking business but “doesn’t box me in”
Challenge
Author, speaker, and professional musician Blair Tindall needed a brand,
website, and marketing materials to launch her professional speaking business:
Flair For Genius. In addition, her new brand and website would need to support
other creative endeavors, such as a TV show in which she explores world music.
Solution
- Our team created Blair’s new tagline (the heart of her brand), which
distills the top benefit message for her speaking business: “Find where
you shine & discover your genius.” Plus, we created a logo that beautifully
complements her new tagline.
- Next, our team wrote website copy that resonates with her top benefit
message and includes hardworking marketing features such as calls to action,
a subscriber opt-in box, and contact form.
- We wrote and designed 3 complementary speaker brochures (one-sheets)
for Blair, directed to her 3 target audiences.
- In addition, we created an identity package that reflects her brand (business
card, letterhead, envelope).
Results
True to her business name, Blair’s professional speaking business is taking
off with flair! She’s booking international keynote presentations and producing
a television show while pursuing other creative endeavors.
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Case study #3
Life coach propels her business to the next
level
Challenge
When Diana Repko came to our team, she was bursting to expand her business
to fulfill her vision: Create a sophisticated life-coaching business offering
nationwide presentations and workshops, weekend retreats, and a select coaching
clientele.
However, she had not yet created a company name, clarified her top benefit
messages, identified her target audience, or clarified other essential elements
for a powerful brand and compelling marketing materials.
Diana needed our help! She requested our complete branding and marketing
communications package.
Solution
- First, we teamed with Diana to create a new tagline. Diana’s new tagline
conveys the key value she delivers and the key benefit her clients and
audience members receive: Conscious evolution for life!™ We also
brainstormed a number of business names that would communicate her vision,
yet wouldn’t box her in as her business grew. We selected: Inner Change
Enterprises.
- Next, we created a logo that communicates “evolution” and
subtly reflects a meditation labyrinth, which is important in Diana’s work.
- These elements — her tagline, company name, and logo — laid
a solid foundation for Diana’s brand. We then wrote copy for her speaker
one-sheet and website, designed and printed her business card and stationary
package, designed and printed her speaker one-sheet, and created her new
website.
Results
As we moved through the branding, copywriting, and logo design stages, we
helped Diana clarify her target audience and benefit messages — and
even her 4-stage coaching process. As a result, her website and marketing
materials are clear, focused, and on-target. Plus, the message she communicates
in her many national presentations is clear, focused, and on-target. Diana personally maintains and updates the content of her site.
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If you are ready to upgrade or create your brand or website, please give us a call toll free at 888-796-7300 or click the Contact Us button. We will discuss your needs, answer your questions and give you a free estimate.
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