Color Meaning—Unlock the Symbolism and Color Psychology of Common Colors
Color is a magical element that gives feeling and emotion to art, design, and advertising. By understanding color meaning, (or the psychology of color) you can choose the right color to support and emphasize your design.
A dominant color or overall color scheme can determine the tone of your document. Certain colors will help your product, corporate document, or advertisement attract specific audiences and evoke desired responses.
The information below provides generally accepted guidelines on the symbolic meanings of color and how you can use color more effectively in your marketing pieces.
The meaning of the color yellow (including coral, orange, amber, gold)
Symbolizes: Energy, caution, warmth, cheer, joy
Yellows are often associated with the following characteristics: homey, friendly, soft, welcoming, moving, excitement, or adventure. Good for press kits, stationery, and shopping bags.
Use yellow for signage in work situations warning of danger. Yellow is also good for any project that needs to evoke feelings of lightheartedness, humor, or friendliness.
The meaning of the color red (including mauve, magenta, crimson, scarlet, poster red)
Symbolizes: Power, romance, vitality, earthly, energy
Reds evoke highly charged emotions such as aggression, danger, or love. Red makes us pay attention and catches our eye immediately so use reds on items that need to grab attention.
In the financial arena, red symbolizes a negative direction.
The meaning of the color green (including lime, leaf green, sea green, emerald, teal, sage)
Symbolizes: life, foliage, grass, trees, water
Greens are sensuous and alive. Green is associated with the following characteristics: friendliness, dependability, freshness, non-threatening, safe, secure, healthy, strong, expensive, and primitive.
In the business world, green symbolizes growth and prosperity.
The meaning of the color blue and purple (including sky blue, ultramarine, violet, purple, azure)
Symbolizes: Peace, law and order, logic, analytical, intelligent, honest, calm, clean, good will, tranquility, compassionate, serious, thoughtful, quiet, reflective, regal, classic, dependable, trustworthiness, tradition, magical
Blues are often used for older, more mature audiences and situations. Blue is common in financial institutions, hospitals, and legal and medical professions. Purples have long been associated with royalty, magic and power Purples are often used with feminine, rather than masculine designs.
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You are welcome to "reprint" this article on the meaning of color as long as it remains complete and unaltered (including my "about the author" section at the end).
About the Author
Karen Saunders is the author of Turn Eye Appeal into Buy Appeal: How to easily transform your marketing pieces into dazzling, persuasive sales tools! Hundreds of business owners have used her simple do-it-yourself design system to create stunning marketing materials that really SELL their products and services! Pick up FREE articles, audio classes, eCourse and ezines at http://www.macgraphics.net
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