Tips on How to Make Your Own Business Cards That Get You Noticed!
Your business card is often the first—and perhaps only—impression prospective clients may see. Will it encourage them to find out more about you and your business? Having a good logo design and a clean layout leaves them with a favorable first impression that you're a credible professional businessperson.
How can you make your own business cards that will get you noticed? Following are 13 easy ways for you to do what the professional designers do; insider secrets about business cards that go right to your first impression and bottom line.
1. Create a focal point or central place that draws a reader’s eye.
2. Allow white space to help balance the layout. Don’t fill up the card with text.
3. Use a clear, strong logo that looks good when reduced in size on your business card.
4. Use a highlight color sparingly. Make sure colored elements highlights the one main message you want to convey.
5. Be sure the highlight color you choose is appropriate to your business. For example, using green on a lawn care business card would be far more appropriate than say red or orange.
6. Limit your selection of type fonts to no more than two, which may also include their “families.” For example, a font family includes styles such as bold, italic, or bold italic versions.
7. Format text to be smaller, more compact, and more professional looking.
8. Choose appropriate fonts for your business, avoiding trendy, or overly embellished versions.
9. Avoid using all capital letters because they are more difficult to read, and look unprofessional.
10. Use a grid to align text and objects to each other.
11. Don’t use illustrations that are too detailed or delicate, as they may look muddy when printed at a small size.
12. Stay away from amateur-looking or dated clip art (unless you are going for the “retro” look). Find good quality resources.
13. Select a beefy cover stock for your paper. Sometimes 80# cover is not enough. You can get a free swatch book from your printer or paper representative. The swatch book will give you the opportunity to examine and feel the various sheets for finish, thickness, stiffness, opacity (translucence), and color.
Impress your clients with your cards as though your business depended on it! Business cards are small in size but huge in importance to your business success. Start employing these design tips to ensure your cards are doing the best possible job for you.
Discover 5 costly mistakes that most people make when designing their business card. What if YOU could know the secrets of a 1st class graphic designer that would help you create amazing marketing materials in a few hours, would you want to know how? Find out now at www.BuyAppealMarketing.com You are welcome to "reprint" this article on how make your own business cards as long as it remains complete and unaltered (including my "about the author" section at the end).
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About the Author Karen Saunders is the author of "Turn Eye Appeal into Buy Appeal: How to easily transform your marketing pieces into dazzling, persuasive sales tools!" Hundreds of business owners have used her simple do-it-yourself design system to create stunning marketing materials that really SELL their products and services! Pick up FREE articles, audio classes, eCourse and ezines at http://www.macgraphics.net
